Wednesday, May 29, 2013

Open line anyone? NLR strikes endorsement deal with Nike

Posted By on Wed, May 29, 2013 at 5:20 PM

Here it is. Also:

NLR ADVERTISING NIKE: No dough, just gear in return.
  • NLR ADVERTISING NIKE: No dough, just gear in return.
* NIKE WORKS OUT AN NLR DEAL: The North Little Rock School District is proud as can be that they've worked out sort of an endorsement deal with NIke.

Nike has announced a multi-year partnership that places the North Little Rock Charging Wildcats football program as the first and only Nike Elite Program in the state of Arkansas.

“We wanted to partner with North Little Rock because of their commitment to bringing a first-class product to the gridiron in Arkansas. The growing accomplishments of Coach Brad Bolding, his staff and players make the Charging Wildcats one of the premier football programs in the state of Arkansas,” said Nike Representative Kelly Wylie. “

The high school Elite program is similar to how Nike sponsors college football programs. There are only 16 national Nike Elite Football Teams in the United States.

Head Coach Brad Bolding began the conversion to Nike over a year ago. “Our school’s motto is World Class. To have North Little Rock Football partner with such a great company pushes us to the next level,” said Bolding. “For Nike to consider North Little Rock Football as one of the best in the state and a program that is on the rise nationally is incredible for our school and community.”

Does the school get any dough for giving free advertising to Nike products? Apparently not. Spokesman says:

We get items like gloves, visors, socks, arm bands, skull caps, coaching gear and certain types of cleats, We get banners and stickers. The main thing is the recognition. Of being the only one in Arkansas and 1 of 17 Nationally.

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