Tuesday, January 7, 2014

BREAKING: Velveeta shortage. Polar vortex a factor?

Posted By on Tue, Jan 7, 2014 at 1:57 PM

Stop the dang presses. This just in from Ad Age:

Kraft Foods Group is grappling with a Velveeta shortage just as the dip season kicks into full gear.

"Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks," Kraft spokeswoman Jody Moore said in an email. "Our retail customers are aware of the situation and we expect it to be a short-term issue."

The article notes an ancillary impact on another beloved food item, the Ro-Tel tomatoes that Kraft co-promotes with ConAgra as the ideal mix-in for melted Velveeta.

We'll alert you when a Mike Huckabee statement arrives. I suspect an Obama is at the bottom of this somewhere.

PS — OK I was having fun with polar vortex in headline. Velveeta is just a seasonally affected eating disorder. But when it gets really cold, don't you think first of cheese dip? If not chocolate chip cookies.

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