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Wednesday, February 12, 2014

Westerman wraps himself in Razorback colors; will UA object?

Posted By on Wed, Feb 12, 2014 at 10:44 AM

click to enlarge WOO PIG: Westerman suited up in new ad.
  • WOO PIG: Westerman suited up in new ad.
State Rep. Bruce Westerman, a Republican candidate for 4th District Congress, is airing a commercial that includes a photo of him in his days as a walk-on Razorback football player.

He's either forgotten — or counted on getting some free publicity by emulating — John Boozman and his use of Razorback trappings back in his first run for Senate. The University of Arkansas asked him to stop using the ad because of the implied endorsement. Here's some internal UA mail on discussions (Brad Choate!) that led to that decision. Boozman was slow to get the ad down and ultimately continued to use it, with some scrubbing of UA registered marks. In theory, the UA bars use of stadium grounds for political purposes and use of colors and logos. 

I've sought a comment from UA and Westerman. A spokesman for Westerman says it's the same personal picture he's used before. A UA spokesman said a response is being sought, but said there could be a difference in the university's view of using a historic photo versus, for example, filming a commercial at the stadium.

UPDATE: Still awaiting official word, but spokesman Steve Voorhies said "....the preliminary opinion is the ad is okay because that’s a personal photo and factual statement and does not imply that the U of A is endorsing him."

Go Hogs!

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