Monday, June 27, 2016

Funky Mr. Potatohead wants you buy ugly veggies

Posted By on Mon, Jun 27, 2016 at 9:32 AM

click to enlarge COURTESY OF ASDA AND HASBRO
  • Courtesy of ASDA and Hasbro
One of my favorite additions to Little Rock's shopping scene in the past year or so has been Natural Grocers over on Rodney Parham. I've found the place to be a relatively cheaper alternative to Whole Foods when I need a grass-fed beef and kombucha fix. But even at a store like that, the produce section is full of perfectly round, perfectly symmetrical fruits and vegetables. It's a scene that plays out at any supermarket—it's like buying apples and carrots from a J. Crew catalog.

Even at the farmers market, it's obvious that farmers are putting out their most shapely food for sell. And the reason? Well. It's because we're all a bunch of picky people who don't want to eat weird-shaped food. But nature doesn't really work like that. It's always been a pleasure to see someone try an heirloom tomato for the first time. They look at the cracked top and odd mottled color and say "Oh, no, that couldn't possibly taste good." Then the first bite is had and a realization sets in: THIS is what a tomato should taste like!

Many of our local growers sell their less-than-lovely produce to restaurants and artisans who turn those ugly-but-delicious foods into things like salsa or tomato sauce. But for the big boy growers, a lot of that imperfect food just gets trashed. And with food insecurity being a major issue worldwide (and in our own Arkansas backyard) that seems really, well, dumb and wasteful.

The folks at Hasbro think so, too, and they've decided that indoctrinating your children is the best way to fight food waste. To this end, they've released a misshapen Mr. Potatohead edition — although to me, it still looks like a pretty symmetrical tater. But it's the thought that counts, I suppose. The melty-faced toy was developed with UK grocery chain ASDA, and is available from eBay for a current bid of £82.00, which is god-knows-what in dollars given the fluctuation of British currency. Proceeds will go to charity.

Of course, you could just use that sort of bread to buy ugly fruit and veg for yourself and support a local farm. Props to Hasbro and ASDA for this attempt, but it's going to take more than a toy to change a buying public used to those J. Crew model taters and maters.

Tags: , , , ,

From the ArkTimes store

Favorite

Speaking of...

Comments

Subscribe to this thread:

Add a comment

More by Michael Roberts

Readers also liked…

  • The Lemon Cakery is pure bliss

    In the eternal and often epic battle between "cake" and "pie," I normally come down on the pie side of things. The Lemon Cakery puts that rule to the test—deliciously.
    • Oct 1, 2015
  • A sneak preview of Fourquarter Bar in Argenta

    A look at Fourquarter Bar in Argenta, brought to you by the folks behind Midtown Billiards. Beer, barbecue and killer cocktails abound!
    • Feb 23, 2016
  • Coming Monday: Little Rock Black Restaurant Week

    MoTown Monday is Ceci's Chicken and Waffles. Tasty Tuesday is Sims BBQ and Brewster's Soul Food Cafe. Wing Wednesday is Chicken King and Chicken Wangs. Soul Food Thursday is Lindsey's BBQ and Hospitality House and Food Truck Festival Friday is @station801. It's the first Black Restaurant Week.
    • Mar 8, 2017

Most Shared

  • Executionpalooza

    Appearances count. I was struck by a single sentence over the weekend in a full page of coverage in The New York Times devoted to the killing spree in Arkansas, beginning with a front-page account of the recent flurry of legal filings on pending executions and continuing inside with an interview with Damien Echols, the former death row inmate.
  • Art bull

    "God, I hate art," my late friend The Doctor used to say.
  • Not justice

    The strongest, most enduring calls for the death penalty come from those who feel deeply the moral righteousness of "eye-for-an-eye" justice, or retribution. From the depths of pain and the heights of moral offense comes the cry, "The suffering you cause is the suffering you shall receive!" From the true moral insight that punishment should fit the crime, cool logic concludes, "Killers should be killed." Yet I say: retribution yes; death penalty no.
  • Judge Griffen writes about morality, Christian values and executions

    Pulaski County Circuit Judge Wendell Griffen, who blogs at Justice is a verb!, sends along a new post this morning.
  • The Ledell Lee execution thread

    Arkansas Times contributor Jacob Rosenberg is at the Cummins Unit in Grady filing dispatches tonight in advance of the expected execution of Ledell Lee, who was sentenced to death for the Feb. 9, 1993, murder of Debra Reese, 26, who was beaten to death in the bedroom of her home in Jacksonville.

Visit Arkansas

Haralson, Smith named to Arkansas Tourism Hall of Fame

Haralson, Smith named to Arkansas Tourism Hall of Fame

Chuck Haralson and Ken Smith were inducted into the Arkansas Tourism Hall of Fame during the 43rd annual Governor’s Conference on Tourism

Blogroll

 

© 2017 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation