Wednesday, August 24, 2016

LIFE magazine, 1960: Why living in the 21st Century is so much better

Posted By on Wed, Aug 24, 2016 at 11:38 AM

Oh, he’s just gonna talk about political and social issues again . . . why doesn’t he ever change his tune? Well, you’d be wrong for thinking so. No, food is the reason that life is better in the 21st century than in 1960. Well, just one of many, really.

I say 1960 because before me is a copy of LIFE magazine (March 28, 1960) with Hubert Humphrey and Jack kennedy on the over. It’s fascinating to read, but two ads in the issue fascinate me particularly.

On page 11, a full page ad for Chef Boy-Ar-Dee Pizza looks back at one. “Beats Going Out” is emblazoned at the top of the page, and it goes on to say:

“Out of the oven it comes - bubbling with fun, 15 minutes faster than ,most mixes. And complete in one box. Complete with cheese. All set to sprinkle. (Most pizzas forget about cheese.) Peppier . . . saucier . . . happier . . . snappier! A Chef Boy-Ar_Dee pizza convinces boys there’s no place like home, as no store-bought (or frozen stiff) pizza can."

In the ad we see a man and woman, smiling romantically at each other, holding the two of the most boring looking pieces of pizza I have ever seen in my life.

What the hell?

That’s it. Sauce and a very mild sprinkling of cheese. And probably that damn thin crust, as well. It’s a wonder pizza ever caught on.

There’s also a soup ad, but I’ve always liked soup, then and now, so I’ll leave it alone.

But on page 34 we have an ad for Hunt’s Tomato Catsup, proclaiming:

“What do steaks sizzle for? Hunt’s of course! . . . Because Hunt’s is rich and thick and spiced with imagination!”

Catsup on a steak.

God, give me strength.

******

Today’s Soundtrack

Listening to Thomas Newman’s soundtrack for the film “Little Women” helped give me the strength to overcome the image of bad pizza and catsup smeared on steak today.

*****

Now on You Tube: Bon Emenegger

My interview with Fayetteville’s Bob Emenegger, who discusses both UFOs and his commercial film work.

https://www.youtube.com/watch?v=Ar_FU1X3HzE

"On the Air with Richard S. Drake" celebrates 25 years on the air in 2016.

****

Quote of the Day

Marge: Homer, is this the way you pictured married life??

Homer: Yup, pretty much. Except we drove around in a van solving mysteries .— Homer Simpson

rsdrake@cox.net

Tags:

Favorite

Comments

Subscribe to this thread:

Add a comment

More by Richard Drake

  • When we quote politicians, we are ACTUALLY quoting their speech writers?

    Long before the virtual reality world of Facebook ever existed, folks around the world have been fond of quoting their favorite political figures, alongside writers, poets, cowboy philosophers and such.
    • Nov 28, 2016
  • The dying man who “loaned” me some books

    Back in the 1990s, when AIDS was taking away so many of our friends and family members, a friend of mine, Robert - who though deathly ill had also spent much of his time going to public schools and the like, talking about his illness - had one final gathering at his home, surrounded by people he had grown close to over the years.
    • Nov 22, 2016
  • Want folks to vote? Give ‘em a tax break

    We have heard much over the recent years about declaring Election Day a sort of holiday, so that folks can use the day to vote.
    • Nov 15, 2016
  • More »

Most Shared

  • Department of Arkansas Heritage archeologist resigns

    Bob Scoggin, 50, the Department of Arkansas Heritage archeologist whose job it was to review the work of agencies, including DAH and the Arkansas Highway and Transportation Department, for possible impacts on historic properties, resigned from the agency on Monday. Multiple sources say Scoggin, whom they describe as an "exemplary" employee who the week before had completed an archeological project on DAH property, was told he would be fired if he did not resign.
  • Lessons from Standing Rock

    A Fayetteville resident joins the 'water protectors' allied against the Dakota Access Pipeline.
  • Child welfare too often about 'punishing parents,' DCFS consultant tells legislators

    Reforms promised by the Division of Children and Family Services are "absolutely necessary," the president of DCFS's independent consultant told a legislative committee this morning. But they still may not be enough to control the state's alarming growth in foster care cases.
  • Donald Trump taps Tom Price for HHS Secretary; Medicaid and Medicare cuts could be next

    The selection of Tom Price as HHS secretary could signal that the Trump administration will dismantle the current healthcare safety net, both Medicaid and Medicare.
  • Fake economics

    Fake news is a new phenomenon in the world of politics and policy, but hokey economic scholarship has been around as long as Form 1040 and is about as reliable as the news hoaxes that enlivened the presidential campaign.

Visit Arkansas

Arkansas remembers Pearl Harbor

Arkansas remembers Pearl Harbor

Central Arkansas venues have a full week of commemorative events planned

Top Commenters

Blogroll

 

© 2016 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation