Digital Membership FAQ 

Is the Times the first alternative weekly to begin charging for access to online content?

Yes.

Didn’t Max Brantley once say, “Free yesterday, free today, free forever.”?

Yes. It was not the first time — nor likely the last — that he was wrong.

Doesn’t this mean the Arkansas Times is in deep financial trouble?

No. We are in our 39th year of publication. We are debt-free. Most years we finish in the black, if barely. We are currently operating at a profit. But we’ve had to cut costs to achieve profitability in a changing media market. We think new revenue is essential to sustaining and improving the Times. Improvement means more news coverage, more in-depth reporting projects, more of everything.

If this fails to draw many subscribers and tamps down readership, which causes advertisers to flee, will the Times fail, too?

No. This is a proactive move, not a reactive one. If this is successful, it’ll allow us to do bigger, better, more. If it’s not, we’ll turn off the meter and go back to free.

How will this affect advertising?

We don’t anticipate it have any effect. Semi-regular readers, who make up a sizable percentage of our traffic, won’t hit the wall. Hopefully, a sizeable chunk of our core readers will become digital members. Engaged readers usually make advertisers happy.

The cost is too high/I don’t want to pay for your point of view/you’ve lost me.

Our research indicated some, including many friends, wouldn’t endorse a subscription. We hate to lose readers, friend or foe. Happily, even some political foes have acknowledged the usefulness of our web offerings and have already signed up. We have intentionally made access “leaky.” Plenty of free reading will still be possible, particularly counting referred links, multiple device and browser use and other factors. We hope those who read sufficiently to engage the meter will believe it’s worth a subscription for unlimited access. We’ll miss those who don’t.

Do we need to sign up and pay for all four blogs? I really don't care what happens in Eat Arkansas, Eye Candy and Rock Candy.

It’s a package deal. Also, you should give them a try!

What about when Max goes on vacation?

It’s true that Max is the only person on staff who spends all of his time on the web, but as Alan Leveritt noted in his letter announcing digital membership, the rest of the staff spends about 60 percent of its time working on the web. We’d like to see that grow further. Leslie Peacock and Robert Bell spend time every day on Eye Candy and Rock Candy, respectively. They and everyone else pitch in on the Arkansas Blog as stories within their beats come along. See David Ramsey’s coverage of healthcare expansion. Or Leslie Peacock’s reports on the tech park. Or David Koon’s coverage of crime and courts. We also have several freelancers who contribute regularly, most notably Michael Roberts and Daniel Walker, who carry Eat Arkansas. We hope to add more contributors to all our blogs.

Did you conduct a reader survey first? What did it find?

The University of Missouri conducted a survey of Times readers in May that showed that readers were willing to pay between $9.99 and $10.99 per month for access to our four blogs.

What constitutes a “blog view” toward the 10 free views allowed each month before metering takes effect?

A blog view is like a pageview. When a reader visits the Arkansas Blog, that’ll count as one blog view. If she leaves the blog page and visits another website and then returns, that’ll count as another. Reading the jump of a post would count as another. Reading the Arkansas Blog and Rock Candy on the homepage won’t count towards the limit either.

Will links from social media count against the 10-view limit? What about RSS?

Despite what we said initially, social media links do count towards the limit. We got some bad information. RSS is one of many ways around the paywall.

How did you arrive at 10 views per month?

Ten seemed like a nice round number. After evaluating our success at converting readers into digital members and how the meter affects traffic, we may change it up.

How many pageviews does the Arkansas Blog receive in a typical month?

So far this year, it’s averaged 485,000. The site averages near a million pageviews per month.

Will you disclose the number of subscribers?

Probably.

Does the digital subscription apply to multiple computers/phones/tablets?

A single login will give subscribers access from any device.

Is there a family plan?

See above and follow your heart.

Is there a way for an entire organization to subscribe for digital membership?

No, though it's something we hope to unveil down the road. Until then, either buy subscriptions for everyone in your organization or see above.

Is there a way to give a gift subscription?

We should have an easy method to unveil in the next few months. Until then, registering an account under the person you want to give a gift subscription for, plugging in your credit card number and then passing along the passcode you created should do the trick.

How do I log-in?

If you're still using the same browser on the same computer or device you used to subscribe, you're logged in. If not, you'll see a pop-up asking you to subscribe after you've read five posts. In the pop-up, you'll see a link to sign-in. Use your email address and the password you provided TinyPass. As long as you don't clear your cookies, you'll stay logged in indefinitely.

Do I have to use the same email address to sign up for a digital subscription that I use to sign into the website to comment and vote in polls?

No. There's no relationship between your Times account that you use for commenting and your digital membership account, which our paywall provider TinyPass maintains. We'll use the email address used in your TinyPass account to notify you about special deals and member parties.

When do I get information on member benefits like deals and special parties?

We'll send out emails at the first of every month with details on member benefits. Those who sign up mid-month will get an email shortly after signing up.

Can subscribers pay with PayPal?

Yes.

Is there an annual subscription option?

After getting a number of requests for an annual option, we've added one for $110. If you've already opted for a monthly subscription, but would've paid annually, send a note to lindseymillar@arktimes.com from the email account you used to subscribe to TinyPass with the subject line "MONTHLY TO ANNUAL," and we'll cancel your monthly subscription and refund your money.

I work somewhere where we can't buy anything via credit card or PayPal. How can I subscribe?

Please write or call our circulation director Jack Higgins at jackhiggins@arktimes.com or 501-375-2985. He can provide you with an invoice, and you can pay it by check. You'll need to provide him email address(es) of the subscriber(s), so he can enable the account once he receives payment. Only annual subscriptions accepted via this method.

Does digital membership come for free to print subscribers?

No. We don’t make any money on print subscriptions. Whatever we get only covers the cost to mail. Also, the print and blogs are two separate products. But we may consider a subscription bundle if we get enough requests.

Do I have to give my real name to become a digital member? Will the Times be monitoring my use?

No real name required. Just an email address (fakename44@gmail.com would work fine) and a credit card number or PayPal account. TinyPass, our paywall provider, handles all credit card processing. In our admin access all we can see are users’ email addresses and subscription rates. There’s no mechanism that would allow us to track users, nor would we want to.

How do we sign up?

Glad you asked. Here’s the link.

 

© 2014 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation