Favorite

Promising 

KARK’s spiffy new website.

14media_image1.jpg

The website of Little Rock NBC affiliate KARK Channel 4 has undergone a ground-up revamp. If Channel 4 can put its modem where its mouth is, it may soon have a big jump on the competition, not to mention one of the more innovative and user-friendly websites produced in the state.

The new website soft-launched on Monday, Dec. 4, at www.arkansasmatters.com, which www.kark.com now links to. It’s not the most attractive website around (a bit too log-jammed with thick red bars — move a colorful picture to the top, boys). But it offers a host of interesting bells and whistles, and promises more to come. Alongside tried-and-true items like live local radar, breaking news blurbs and full-motion video clips from recent broadcasts, the website features a “marketplace” tab that leads to free classified ads, online coupons and job listings. A separate “resources” area provides viewers with entertainment reminders, viewer photos and information on community events. On a linked advice page, the site is currently looking for doctors, lawyers and skilled people to contribute to a professional advice section of the website, where users can seek help with everything from diabetes to bankruptcy to plumbing woes.

In the “very, very near future,” says KARK station manager Rick Rogala, the station plans on rolling out more advanced website features. As early as next month, he said, registered visitors will be able to drag virtual items around on the KARK homepage and delete other items in order to make the site more useful to them — with the page “remembering” your preferences when you return. Though the features on the site are a bit clunky right now (I managed to drag the “Top Stories” window behind everything else, and now I can’t seem to get it out), Rogala said the station is working to make arkansasmattters.com a fully personalized “community portal” — a place where viewers can access news content, services, and information on all aspects of their lives.

“Let’s say you don’t care about job listings because you’re in a job you don’t want to get out of for awhile, so you can click X [to remove] that,” he said. “But you’re searching for a car, so you’ll pull ‘Cars’ above ‘Job Listings.’”

Rogala said that in the advice section of the page, local businesses will be able to create “micro-sites,” in exchange for an advertising fee. “As part of that,” Rogala said, “they get a two- to three-minute video vignette where they’ll offer some type of advice, they get a micro-site that explains who they are and what they do, and then there’s a forum “where the company can answer consumer questions.”

Soon, Rogala said, the site will feature free space for viewers to post their own videos, writings and resumes. “We’ve talked about blogging,” Rogala said. “You’ll see user-generated content be a big part of where we go next. We already have that with pictures, but I’m talking about user-generated video, user-generated stories. That will be something big that’s next.”

The “Arkansas Matters” brand will be exclusive to the website, and will not become a positioning statement for the station as a whole. Rogala said that while most television station websites focus on showcasing the station’s on-air talent and broadcast product, the idea behind the KARK website is to be something more useful to the viewer: a combination of helpful features, information and “e-commerce.” The goal, he said, is to bring timely information through both of the station’s available “portals” —television and internet.

“If you’re not innovating, if you’re not working to bring your customers greater depth, or you’re not working to bring them greater ease of use then you’re going to get stale,” he said.

Click, click, clickity-click.

david@arktimes.com

Favorite

From the ArkTimes store

Tags:

Comments (78)

Showing 1-25 of 78

Add a comment

 
Subscribe to this thread:
Showing 1-25 of 78

Add a comment

More by David Koon

  • Suffer the immigrants

    Since the election of Donald Trump, undocumented immigrants and the groups that work with them in Arkansas are dealing with a wave of fear.
    • Mar 30, 2017
  • ACLU, HRC, Ark. Trans Equality Coalition decry anti-trans bills

    In a press conference on the steps of the Arkansas State Capitol this morning, representatives of the Arkansas Transgender Equality Coalition (ARTEC), ACLU of Arkansas and a transgender pioneer spoke out against a number of anti-trans and anti-LGBT bills working their way through the state legislature. Citing the economic and political fallout for North Carolina over their "bathroom bill," the groups say the bills will harm the Arkansas economy.
    • Mar 20, 2017
  • If it ain't broke, don't fix it

    Home-cooking winner Homer's enters its third decade of dishing up meat 'n' three.
    • Mar 16, 2017
  • More »

Most Shared

Latest in Media

  • UA cozy with D-G columnist

    An interesting element of the ongoing story of budget problems in the University of Arkansas Advancement Division has been a divide in outlook in the pages of the state's dominant news medium, the Arkansas Democrat-Gazette.
    • Nov 21, 2013
  • Democrat-Gazette covers one of its own in story of reporter Cathy Frye's rescue

    The Arkansas Democrat-Gazette's reports on the rescue of its reporter Cathy Frye, who was missing for days in the hot scrubby desert that is Big Bend Ranch State Park, are gripping.
    • Oct 10, 2013
  • Hodge shares his OA vision

    Roger Hodge, the new editor of Oxford American magazine, talked about his rise at Harper's, his writing philosophy and his plans for the OA before a full crowd last Wednesday at the Clinton School.
    • Sep 26, 2012
  • More »

Visit Arkansas

Brant Collins named Group Travel Manager for Arkansas Department of Parks and Tourism

Brant Collins named Group Travel Manager for Arkansas Department of Parks and Tourism

Collins to work toward increasing visitation to Arkansas by groups and promoting the state's appeal

Event Calendar

« »

March

S M T W T F S
  1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31  

Most Viewed

  • Hope for Gray

    The Arkansas Democratic Party recently elected House Minority Leader Michael John Gray (D-Augusta), a Woodruff County farmer, over Denise Garner, a retired oncology nurse practitioner and founder of Feed Communities of Fayetteville, to replace outgoing chair Vince Insalaco of Little Rock.
  • The two cities of Little Rock

    The Little Rock City Board illustrated the capital city's division again last week.
  • Repeal charade

    The debacle of the repeal-Obamacare movement left the president and the Republican Congress ruminating about the terrible lessons they had learned from the defeat — mainly that neither ever had a health plan or even a clue about how to frame one.
  • Never his fault

    Unlike his personal hero Vladimir Putin, President Trump can't have his political opponents thrown into prison, shot dead in the street or flung off fourth-floor balconies.

Most Recent Comments

  • Re: More on pits

    • "investigator of both sides": If I give you the last word will you shut the…

    • on March 29, 2017
  • Re: More on pits

    • " ... people are laughing," oh thank you ever so - I do want people…

    • on March 29, 2017
  • Re: More on pits

    • "investigator of both sides": I prize a good dog over a smart-mouthed fool any day…

    • on March 29, 2017
 

© 2017 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation