- MUM: Airport Director Ron Mathieu won't answer questions about $40,000 expenditure at child's school.
What follows is a discussion by Little Rock Airport Commissioner Thomas Schueck, Airport Finance Director Carol Snay, Airport Executive Eirector Ronald Mathieu and Airport Commission Chairman Bob East at the June 15 meeting of the Airport Commission on the airport advertising expense, which jumped $40,000 in May. Listen to an mp3 file of the discussion here.
Schueck: Now, down underneath administrative expenses we've got marketing and air service development we go from $6,000 last year to $47,000 this year? That's a big increase.
Snay: Yeah, we had a $40,000 advertising that we had this year that we didn't have last year.
Schueck: What did we do there, you know?
Mathieu: This ... Sir, as you know, we're pushing our new website, we're pushing the development of the terminal, we're pushing new brand on website so there are a number of things that we did not do last year in terms of advertising because we were developing ... that as a result of the retreat with the commission. We wanted to go out there now and really start pushing the airport brand. Uh, I've done a number of television and radio interviews as you know and that's in my executive director report as well. So we're just really pushing our website now and driving people to the website because the more people go to the website and book their flights the more revenue we end up making, so that whole
advertising portion that was dormant last year we're now starting to ramp up.
Schueck: Well, I hate to tell you this, but I haven't seen any advertisements on the airport. Course, I use Tivo a lot.
Mathieu: Most of it is not TV.
East: This is part of what we talked about at the beginning of the year, spending more money on our website and getting the airport out in the public as an economic development tool. So we're just starting and I hope we spend more money than we're doing.
Schueck: "Well, you should be visible somewhere and I haven't seen it."
Mathieu: Well if you remember Race for the Cure we had banners up there and there were other public events that we've had and we had we've been advertising.
So, and we've we cut back in some areas as well. We're trying to make sure we have some impact but I think you're going to see more things happen as we go forward
East: And we're not doing doing newspaper ads and things like we used to do, they're kind of throwaway in our opinion, so we're trying to do more focused things.
Schueck: The point that I was trying to make was I hadn't seen anything myself.
East: That might not be the best test of whether it's good or not.
Schueck: Well it's the only test I've got. ... OK, let's move on.
More by Leslie Newell Peacock
-
Tobacco agreement brings $22.7 million to Arkansas
Arbitration panel signs off on settlement of dispute between Arkansas and tobacco companies.
- Mar 14, 2013
-
Galusha, Krannichfeld, Thornhill at M2 Gallery
Reception tonight.
- May 17, 2013
- More »
Latest in Arkansas Reporter
-
Sister who opposed Faubus dies
Bonnie Lou Faubus Salcido publicly called out her brother for blocking the integration of Central High.
- May 23, 2013
-
Clinton School partners with school to heal Uganda's wounds
Students work with former child soldier Okello Sam at his school and community outreach project Hope North.
- May 23, 2013
-
Efficiency program from Entergy Arkansas could save you money
It often provides thousands in repairs to your home at no cost to you.
- May 16, 2013
- More »
Event Calendar
-
Re: Best of Arkansas 2012
Where is the 2013 Ballot???
- on May 24, 2013
-
Re: Sister who opposed Faubus dies
What Orval Faubus did in 1957 was not a governor gone all mavericky. He was…
- on May 24, 2013
-
Re: Sister who opposed Faubus dies
This is what we've come to: Fighting among ourselves over points in an obituary.
- on May 24, 2013
Site Index
News
Cover Story / Arkansas Reporter / The Week That Was / Smart Talk / The Insider / The Observer / Editorial / Max Brantley / Ernest Dumas / Gene Lyons / Bob Lancaster / Words / Guest Writer / Letters
Entertainment
A&E Feature / To-Do List / In Brief / Movie Reviews / Music Reviews / Theater Reviews / A&E News / Art Notes / Graham Gordy / Books / Media / Dining Reviews / Dining Guide / What's Cookin' / Calendar / The Televisionist / Movie Listings / Gallery Listings
This Week's Cover
Quick Links
Special Publications
RSS
Facebook
Twitter
