Huckablog and the GOP 'brand'
Mike Huckabee not only has a future on TV, he's a prolific blogger. Today, he comments on the Mississippi congressional loss, where he'd worked hard for the loser.
We had a great candidate, but the Democrat very effectively ran as a pro life, pro 2nd amendment conservative. I’m convinced that for the GOP to have wins this year we have to focus on specific issues and not party building (for us) or party bashing (against them).
PS -- Huckabee's latest blog post also takes strong exception to a blog post mentioned here that claimed his campaign manager Ed Rollins had said in an interview that the floating cross in the Huckabee commercial last December was intentional. Huckabee said the blog misinterpreted Rollins' remarks.
PPS -- Huck's on message about staying away from party brands. GOP officials are red-faced after the Mississippi loss.
Republican House leaders are scrambling to contain the damage after a third straight special election loss, with NRCC Chairman Tom Cole putting the blame on the party’s public image and former NRCC Chairman Tom Davis warning of a bloodbath in November if members can’t divorce themselves from the “brand” put on their party by President Bush.
... “The political atmosphere facing House Republicans this November is the worst since Watergate and is far more toxic than the fall of 2006, when we lost 30 seats (and our majority) and came within a couple of percentage points of losing another 15 seats,” [former NRCC chair Tom] Davis wrote. “Whether measured by polls, open seats, money, voter registration, generic ballot, presidential popularity or issues, our party faces a steep climb to maintain our current numbers.”
Davis warned that the Republicans could lose 19 more seats in November if they don’t find a way to reinvent their brand, which he said is now “an albatross to our members.”
Brand. Does that mean blithering incompetence, dishonesty, arrogance and abuse of power? Albatrosses, to be sure.






Comments
And speaking of crosses....
Feel free to snark it up, Max.
Posted by: Arkansas Red
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May 14, 2008 01:42 PM
Huckablog:
"The whole "floating cross" conspiracy has been especially amusing to the production crew at Dempsey Films in Little Rock (who are not political and who set up the shot) and equally as perplexing to the kind Little Rock family who allowed us to use their home that day for filming and who never realized that their family's Christmas decorations in their den and the bookshelf that has been in their house for years was really a subliminal religious "Bat-signal" to the insiders (like the one used to summon Batman)."
M-hm.
When a shot is set up for production EVERYTHING is intentional. Something as noticable to people *not in the biz* as the "floating cross" couldn't possibly make it through production without notice from those *in the biz*.
It's what they do.
So the fine folks at DFG DID this. Since they professional in every way, I don't believe they would do something like this behind their client's back.
As for the kind family who allowed filming in their den...that whole statement by MH (if he actually is the full-time blogger) sounds too contrived.
Come off it, Mike. You may not be digging your grave with a knife and fork, but you sure are digging yourself deeper in horseshit.
Posted by: hugh mann
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May 14, 2008 02:40 PM
Could not have happened to a nicer bunch of rat bastards.....
These election losses are also dis-proving the theory that
Obama would hurt down ticket Dems.
Posted by: Any*Mouse
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May 14, 2008 02:41 PM
You know maybe you guys are focusing on the wrong part of the picture. There are these three balls glowing in the background which remind me of a pawnbrokers famous symbol. You just bring something for ol' Mikey and he'll give you as little as he possibly can for it.
Frank Zappa shed light on our political process: " Politicsis a valid concerp but what we do is not really politics....it's a popularity contest. It has nothing to do with politics. What it is, is mass merchandising."
This is why I stres people should learn about emotional branding, the current way products are portrayed to the public. It is not hard to see that politics works by these same rules which were listed by Mark Gobe. Here's the list of what he calls the 10 commandments of emotional branding:
1. From consumers to people
Consumers buy, people live.
2. From product to experience
Products fulfill needs, experiences fulfill desires.
3. From honesty to trust
Honesty is expected. Trust is engaging and intimate.
4. From quality to preference
Quality for the right price is a given today. Preference creates the sale.
5. From notoriety to aspiration
Being known does not mean that you are also loved!
6. From identity to personality
Identity is recognition. Personality is about character and charisma.
7. From function to feel
The functionality of a product is about practical or superficial qualities only.
Sensorial design is about experiences.
8. From ubiquity to presence
Ubiquity is seen. Emotional presence is felt.
9. From communication to dialogue
Communication is telling. Dialogue is sharing.
10. From service to relationship
Service is selling. Relationship is acknowledgment.
Notice how Huckabee easily fits into the latter. Even Max points out the charm and easy-going nature that Huck exudes without effort. Huck is not the guy bearing the cross or suffering the pain. Huck is the play-by-play announcer giving us the description of the agonizing trek up the hill to the crucifixion site, pausing only to catch his breath and for an important announcement about Advil pain medicine or Dr. Scholl's inserts.
Huck is sharing the experience. He wants you to believe that his ad for Christmas has nothing whatsoever to do with the fact he was running for President of the USA. He wants you to believe that he is just as innocent as a lamb, maybe even the Lamb of God. He's just an average Joe who wants to take thousands of dollars of campaign funds and spend it on a TV greeting card.
Sure.....that's the ticket.
Posted by: Jake da Snake
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May 14, 2008 02:46 PM
When W was selected as President in 2000 I said that this would be the end of the Republican Party. Looks like this is coming true. What I didn't predict is that it would take so long, or that he would take the country with him as he fell. Anybody know any good fiddle instructors? I think I smell smoke.
Posted by: pollen
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May 14, 2008 02:51 PM
Great Post Jake! I'm copy/keeping it.
>>Brand. Does that mean blithering incompetence, dishonesty, arrogance and abuse of power? Albatrosses, to be sure.<<
Max B
Yes it means all that and more! It also means we're bypassing MSM who have kept (AnyMouse's) "rat bastards" in office. It means that millions of Americans know about the legions of child molesters,
fags, and other pervs who are official Republics.
Posted by: L.Wood
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May 14, 2008 03:04 PM
It's not just a brand, it's a whole mind set and a way of living. Absolutely anything can happen and my Republican friends will come up with the most off the wall take on the situation. It's usually based on their fear someone might be getting something they don't think they deserve.
Posted by: Ci.Ci
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May 14, 2008 03:32 PM
HUCKABEE TRANSCRIPT
Excerpts from the complete transcript of Mike Huckabee's (H) controversial "floating cross" commercial.
Producer/Director (PD).
PD: Okay. Mike? Could you aim BOTH eyes at the teleprompter?
H: Aren't they?
PD: Okay. Everybody break for a conference.
Conference Room: "He's not focused." "The visuals suck." "But he looks great!" "If you consider rediscovering one's cheekbones and choosing from among one's chins 'looking great.'" "This is simple. A soft spotlight on the Ikea bookcase in the background at a shelf intersection. To make it look like a, you know: Cross. A gentle floating camera to lock the eye onscreen and deflect from the message that basically advocates a Theocratic takeover of Amerca. We all behind this?" "Okay, Janice. Go get Huckabee at Dunkin' Donuts and let's regroup on-set."
Our next Vice-President? President?
Posted by: NormaBates
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May 14, 2008 05:43 PM
Republican House leaders are scrambling to contain the damage after a third straight special election loss
Yeah....I heard the Republicans talking about this problem on NPR today as I was tooling around Fort Baptist. Yes sir....this is an eye opener. Uh huh, we must rethink our direction. Oh I know, let's all troop out in mass and stand on the steps of the Capitol and talk about a new plan for families!
OK.....think about this. You have shit on everyone not connected with the Republican Party. You have pissed on the crops. You have burned your house down. You have raped your sons and daughters. Your bowels are so corrupt shit leaks down your leg staining your expensive suit pants. You've been caught with your hand in every till. You've stolen the fortune of those not yet born. You've made a mockery of everything holy. You've waged war to steal oil. You've spit on the law and destroyed the Justice System. You've eating all the food leaving children sick and starving. You keep your wife's picture on your mahogany desk next to your Bible and your penis in your favorite whore. You're leader couldn't pass 10th grade biology and your 2nd in command is the Devil. Ruins lay around you as far as the eye can see and the whole world hates everyone of us because of your lies and murders.
Republican speak today like they're only guilty of leaving the cat locked in the parlor:
"This was a real wake-up call for us," Robert M. Duncan, the chairman of the Republican National Committee, said in an interview........"The Republican brand is down, and it is going to be hard to get it back," said Representative Devin Nunes, Republican of California......."When you lose three of these in a row you have to get beyond campaign tactics and take a hard look and ask if there is something wrong with your product," he said......."There's no question that the results in these special elections portend ominously for House Republicans, but they will have little impact on the presidential election campaign," said Steve Schmidt, a senior adviser to Mr. McCain. Oh right....vote for another Republican, YAY!
So, ladies and germs, next time you're caught murdering a young child, or burning down a orphanage, or stealing from the offering plate or roasting puppies over a burning trashcan.....remember to say "Oh gee, golly...shucks...we must have a pow wow and see if by acting like the Osmond family on a Salt Lake City vacation, people will forget about them smoking puppies and welcome us back with open arms. Then get your picture taken on some nice stone steps and talk about Cardinal baseball or that wonderful old tire swing you loved when you were 12.
Don't just not vote Republican this fall......run the bastards out of the country once and for all!!!
Posted by: Deathbyinches
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May 14, 2008 09:39 PM