Park Avenue approved
Also at the Little Rock City Board tonight:
The revised plans for Strode Development's Park Avenue shopping/office/residential project on the site of the old University Mall was approved and praised by groups that had opposed the original site plan.
(Some had been critical a few weeks ago when neighborhood opposition and representatives of the Midtown Redevelopment Committee had thrown up objections to the first development plan and slowed the project. To some, whatever developers want they should get.)
The improved plan is a "triple crown winner" said Craig Berry, a former Planning Commissioner who heads the Midtown District. There's less parking, more of a town center feel, new office elements, better residential uses, more open green space. Too bad they couldn't talk Target into a two-story store. But Target is coming.
Jim Bell, head of the neighboring Briarwood neighborhood group, reminded the board that it wasn't long ago that the decaying University Mall was standing and rotting and the city board was considering putting an all-night nightclub in the mall. That club energized the neighborhood. The rest is history - redevelopment of blight is underway with a plan that just about everybody involves think will be a credit to the center of the city.



Comments
........But Target is coming..........
Why?
It just seems so odd since the other store is, what, 5 min down the road?
BTW, WTH? are they doing to the store on Cantrell?
I was in town the other day and was going to hit Target and saw the construction and just turned around and left. Figured it is just as easy to hit the one in Bryant then deal with what looked like a mess.
Posted by: Any*Mouse
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July 1, 2008 08:00 PM
Duh.
I'm shocked. Shocked I tell you.
Yes, it's better than nothing. The standard we all live by.
Posted by: Fletch
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July 1, 2008 08:19 PM
Target on Cantrell? Ain't one, unless they built it this afternoon. Think you're talking about the one near W. Markham and Chenal Parkway. Anyway, I'm like you --- why another Target? But, hey, Conway has TWO Wal-Mart Super Centers! Crazy world, I says. (Won't be long before we can quit fiddlin' with that hyphen between Wal and Mart. They're a changin' the logo and eliminating the hyphen. Glo-ry hallelujah!
Posted by: durangokid
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July 1, 2008 08:58 PM
hells yes. one step closer to NEVER having to go west of Mississippi unless i'm on my way out of town...
Posted by: spinsouth
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July 1, 2008 09:04 PM
Spinsouth:
I am with you on that! The only reason I head west of Mississippi now is to go to either Target, Wal-Mart or Home Depot. My Home Depot trips are only about twice a year anyway.
Posted by: CammackLife
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July 1, 2008 09:17 PM
Now just what is wrong with west Little Rock...well besides the traffic.I live west [well not too west] everything is so convient...and close to work.
Glad to see Park Ave. will be a nice development though, and hey, we can always use a new Target, "my" Target is getting crowded!!
Posted by: Nanc
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July 1, 2008 09:31 PM
Gotta tell ya from experience, if these projects are done right, they're like magic to an area.
They suddenly become the most desirable areas to live, work, shop and hang out. They really do.
Especially when located on prime (but outdated) real estate, like Park Avenue will be on University.
I hope the entire development is as beautiful and successful (for itself and the city) as others I've seen around the country.
Of course, "Park Avenue" is slightly pretentious and envious, since the REAL one is in New York (best city on earth) and there's not a "Park" anything -- Avenue, Street, Circle or Court remotely near to University, but what the hell.
They could have gone all local and shizz and dubbed it "Hog Holler," so I'm thinking "Park Plaza" better fits the targeted niche.
Just guessing.
Posted by: NormaBates
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July 1, 2008 10:04 PM
I am looking forward to park avenue opening. I just viewed it website. By viewing the pictures, I am ready to shop and eat. Another plus will by having a movie theater in midtown.
Posted by: dcy1824
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July 1, 2008 10:15 PM
I forgot to mention, everyone should visit Park Avenue's website, www.parkavenuelr.com and look at the pictures and other information ... very classy.
Posted by: dcy1824
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July 1, 2008 10:27 PM
For the City, I hope I'm wrong, but I stand by my prediction. The economic climate for success seems shaky.
Posted by: docholliday
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July 1, 2008 10:38 PM
I'll make it easier for them, dcy1824. They can click on my name for the Web site.
Posted by: durangokid
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July 1, 2008 10:40 PM
I saw them do this same thing with Target in Fort Worth a couple of years ago. Took the old Montgomery Wards store close to downtown which was huge(10 stories) and cut out the center of the store as the main street that ran directly to Target. All sorts of specialty shops on the ground floor and then 2 buildings with 9 floors of condos. Worked out great.
Posted by: Goof
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July 1, 2008 10:54 PM
Ohmygod, dcy 1824!
I am all about the Park Avenue website! Thank you! Brilliant!
First I am struck by the two gay guys cheering on the Razorbacks. Then by the bosomy blonde bending over the balcony railing. And the young mother and daughter baking toll house cookies.
Then the gym shot, with that hunk in the foreground and the girl blurred in the background and the promise of sweaty after-workout sex. I saved that shot, the guy was so good-looking.
Then the five girls and one ambiguous Asian-American guy, subliminally leading us into interacial sexual ambiguity and dykedom.
Then a couple of shots of straight women having orgasms whilst shopping.
Followed by a head shot of an aggressively straight couple where he's clearly engaged in an act of anal release whilst pointing an enormous erect index finger at . . .
A magnificently fagulicious shot of a subtle plaid sport coat / necktie / pocket kerchief ensemble worthy of Ryan Seacrest shopping Bowman's.
Then, the last Park Avenue frame. A straight couple. Two dykes. And -- uh, oh -- the first black people we've seen: a daddy with his son on his shoulders.
ALL under 40.
Brilliant ad campaign!
Hang while I collect my wits.
I'm supposed to pay $300K+ to live above a shopping center on University with a metrosexual mix of straights, gays, lesbians and one black single father?
Who weren't even BORN when Kennedy was assassinated?
Honey, the plastic surgery alone required to live there would cost more than the condo.
Posted by: NormaBates
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July 1, 2008 11:20 PM
Or is it Baumans?
I don't know.
I'm not Whitney Houston. Don't regularly shop men's clothing.
Cut some slack.
Posted by: NormaBates
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July 1, 2008 11:29 PM
Norma: Post of the Night! ha ha hah a...
Posted by: mag
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July 2, 2008 12:48 AM
Good thing I don't live in LR, I'd look like one of yesterday's Bush protesters standing way off a mile away behind a chain-link fence just wishing I was at LRPark Avenue. Does LR have old people? And that black baby-daddy isn't fooling me...he's a card carrying Clarance Thomas hugging Republican if I ever saw one! I'd have to stay over in Argenta where I suppose the old people are kept.
I love the blonde that Vanilla Ice is hip thrusting on....I'd stand behind that fence just to watch her any ole time. And I'd be fine behind that fence because I could not besmirch her with my bodily fluids, oh no. I guess I'll just have to be happy when they open the Fort Baptist Target store out at the Great Wall of Commerce on Phoenix Avenue in October. I don't know....but I'm betting when I go to the grand opening here I'm gonna find ugly people, old people, real black people, and lots of Mexicans. But I guess that's why the Capitol is in LR and not in Fort Smith.....you all are just cooler than we are. Damn my bad luck.
Posted by: Deathbyinches
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July 2, 2008 01:23 AM
To NormaBates: Park Avenue is an appropriate name: War Memorial Park is visible across University and University Park neighborhood is visible across I-630. And then there's Park Plaza to the north, across Markham and, finally, Doctors Hospital Parking deck to the south. So the place is actually surrounded by "parks."
Posted by: Hillcrustian
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July 2, 2008 06:02 AM
Wait just a dang minute! If these people don't even know the population of Little Rock, can they be trusted to build this thing???
Taken from their website:
In 2008, Little Rock's population was estimated at 665,026. With growth projections 704,569 by 2013, 35,228 of those are estimated to be living within one mile of Park Avenue.
They must be using the figures from the six county MSA to get these numbers.
Posted by: CammackLife
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July 2, 2008 06:07 AM
Well, I haven't looked at the Park Ave. website yet--but now I can't wait to!
Is anyone but me concerned about the effect of the new Promenade on Chenal on Park Plaza? The shopping city duplicates many of the same stores at the mall in somewhat nicer surroundings. I can't imagine that it won't hurt Park Plaza.
Posted by: historian
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July 2, 2008 08:46 AM