It smells of money
All this talk of lottery scholarships has obscured the most interesting issue. The real winners. Who'll make the big bucks off the new game? The top employees. The software and hardware vendors. And, better still, who'll land the multi-million-dollar ad contract?
The subject is on my mind because of a two-day-old news release that floated across my computer today thanks to the wonders of Google.
It says that LR ad man Brian Clark is opening a Little Rock office for the Ramey Agency, which has offices in Jackson, Memphis and New York. The news release, on the jump, concludes:
Recently, Clark Communications and The Ramey Agency worked together in supporting the Arkansas Lottery campaign. Brian took a lead role in strategic marketing and planning, while The Ramey Agency assisted with media planning and buying for the statewide campaign.
Politics being what they are, having worked for Lt. Gov. Bill Halter's lottery campaign won't necessarily translate to an advantage with a lottery to be run by appointees of top legislators and the governor. Still. Politics also being what they are, it doesn't hurt to have other friends.
This news release doesn't mention it, but this article notes that the Ramey Agency was purchased in 2001 by an investment combine including the Stephens Group of Little Rock. Heard of them? They and their hotel are on the Ramey client list, which also includes the Viking Range company, another Stephens investment.
You connect the dots. Who knows? Those dots might even lead to a new building for the lottery on Main Street. I hear Warren Stephens has some real estate. And why not? Put in a TV studio, have a live Saturday night drawing and you might get some folks downtown again.
Let's dream: Newspaper business being what it is, we're thinking of opening the Power Bar in the old Das Yutes building across Main. We'll sell brew and tickets, hunting and fishing licenses, bait, ball caps.
LITTLE ROCK, Ark. (February 24, 2009) – After launching his own advertising agency just six months ago, Brian Clark, President of Clark Communications, has joined The Ramey Agency spearheading a new office in Little Rock to help manage its growing presence in Arkansas.
The Ramey Agency, a full-service advertising, marketing and public relations firm, has offices in Jackson, Memphis and New York City. This move has been several years in the making, due to the agency’s growing presence in the state.
“We’ve explored the possibility of expanding our geographical footprint into Arkansas,” said Chris Ray, CEO of The Ramey Agency, “but we were determined to wait for the right fit.” Chris continued, “When we were introduced to Brian, it was through mutual friends who also happen to be clients. Their recommendation obviously meant a lot to us.”
The Ramey Agency has built a national reputation for creating powerful brands and helping them prosper. They work with high-performance companies that wish to gain market share and increase profitability, even in challenging times like these. Clients include Viking Range, The Catfish Institute, Blue Cross & Blue Shield of Mississippi, BankPlus, Dassault Systémes and University of Mississippi Health Care.
Adding to the agency’s strength in categories such as finance, home, health care, tourism, information technology and food service, Brian will play a strategic role with two prominent Ramey Arkansas clients, Stephens Inc. and the Capital Hotel.
Recently, Clark Communications and The Ramey Agency worked together in supporting the Arkansas Lottery campaign. Brian took a lead role in strategic marketing and planning, while The Ramey Agency assisted with media planning and buying for the statewide campaign.



Comments
Max, that is the best idea you have had for sometime. The building and the drawing on Main would be great. Add a few bars and require the jackpot winners to buy a round and you've got the next big thing. Look out River Market, Lotto Live in coming to Main Street.
Posted by: saywhat
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February 26, 2009 04:56 PM
Brian is a good man and would do a good job, but if he wants to work on the lottery account, he'll have to re-up with his old employer, CJRW, Arkansas' de facto ad agency. End of story.
Posted by: scrapper72
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February 26, 2009 04:58 PM
Since when are the lottery supporters and lottery ticket purchasers all across the state of Arkansas responsible for reviving downtown Little Rock and handing out assistance to billionaire Stephens?
If they have half a brain they will create a mobile camera-drawing production crew and move the drawings from city to city. Local celebrities or big wigs can be on hand to get notice and hence promote the Ark Lottery. I can just imagine Frank Broyles drawing a million dollar ticket number on the steps of Old Main. Assign it to AETN. Why pay big bucks for advertising agencies and downtown, over-priced Little Rock real estate?
That's real promotion and eLwood is not charging anyone anything for that simple but effective advice.
.
Posted by: eLwood
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February 26, 2009 05:45 PM
Common sense says you don't need no steeeeeeeeeeeeeenking advertising for this. Let the outlets pay for their own.
People will flock to buy the things w/o being enticed by fancy campaigns.
Would free up more more money for original intent.
Oh, wait. This is the original intent. Stoooooooooooooopid me.
Posted by: Roger
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February 26, 2009 06:54 PM
AR is a small state... jackpots will be low if these folks are as greedy as large state grifters.
I can tell now.. I will be buying powerball and skipping the homeboy grifting schemers.
Posted by: Eureka Springs, AR
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February 26, 2009 07:09 PM
Eureka, your post reminds me of a recent column in a Florida newspaper that said 20% of regular Lotto and Powerball players are counting on the winnings for their retirement. Maybe we are in even bigger trouble than we thought?
Posted by: Sound Policy
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February 26, 2009 07:16 PM
eLwood,
Talk to us about a moving lotto when the hogs start playing their games all over the state. They could start off next fall with games in Grady and Delight.
Posted by: saywhat
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February 26, 2009 07:58 PM
CJRW, Arkansas' de facto ad agency. End of story.
Not so fast there, my friend...look for changes re CJRW and that whole relationship.
Posted by: plankton
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February 26, 2009 08:16 PM
The nice thing about the lottery is that the chances of your winning are virtually the same whether you buy a lottery ticket, or not. And the winners will be far more likely to be from out of state than from Arkansas. But dream on.
Posted by: Casimer Pulaski
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February 27, 2009 02:15 AM
The country's largest retailer is located here and there still hasn't been one story in the media on their experience with lotteries from a retailer's perspective and they probably operate stores in every state that has one. I've heard that Wal-Mart does not now sell lottery tickets anywhere in the USA. My guess is that the margins are so low that they can't afford to have cashiers ringing up the tickets. If they sold tickets in the past and decided to discontinue the practice might make interesting reading.
Posted by: MysteryShopper
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February 27, 2009 04:45 AM
I lived in FL when the lottery was voted in there. It was the same spiel: the money would go toward Education. It did, and the money that had previously been earmarked for Education was withdrawn. Florida has one of the worst school systems I've ever seen thanks to that bait and switch tactic. Whenever money is involved, don't believe it when agencies tell you that it's for the public good. Nobody handles money without putting their sticky fingers on it.
Posted by: Net Owl
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February 27, 2009 08:25 AM
Just another example of the millionairea wanting all of the glory from the lottery, I totally agree with scrapper72. Why not move it all around the state and let everyone feel like they are part of the system instead of the privilaged few.
Posted by: Tom K.
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March 1, 2009 04:07 PM
Just another example of the millionaires wanting all of the glory from the lottery, I totally agree with scrapper72. Why not move it all around the state and let everyone feel like they are part of the system instead of the privilaged few.
Posted by: Tom K.
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March 1, 2009 04:08 PM