UCA PR to CJRW
Cranford Johnson Robinson Woods, the Little Rock communications firm, was awarded an advertising contract by the University of Central Arkansas. The board approved the contract this afternoon. After the infamous Lu Hardin era, the university could use some good P.R. - but it's going to cost them. Sam Eifling at Arkansas Business has the details.
Comments
$800K a year to try and poach students from other Arkansas campuses. Just how much does the system have to go after studenrts who probably won't be leaving the state anyway. What if the major state public colleges got together and ran a coooperative ad on the advantage of staying home for college since we know that if you go to college out-of-state, you will probably stay out-of-state and thus the state loses the educated citizens we need to get off 49th or 50th place. Run ads that show the strengths of each school to let potential students know where they can get the education that they want and can afford.
We have a state-wide story but poaching at the same small numbert of students is wasteful. Use the diollars to run ads for out-of-state students.
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November 6, 2009 05:50 PM