Anti-Radio or Anti-DJ ?
“It will be the ‘anti-radio’ radio station,” and “We’ll be playing everybody from Marvin Gaye and Aerosmith to the Bee Gees and Guns n’ Roses.”
Really? The Bee Gees are "anti-radio ?" Marvin Gaye is "anti-radio" Since when?
I'm a curious guy -- so I got curious how "anti-radio" this station will be. According to the wikipedia article on Magic 105.1 - the new Tom-Radio 106.7 will be playing the "adult radio" format. What does that mean? Also according to Wikipedia, "adult radio" is:
Adult hits (sometimes also called variety hits or classic hits) is a radio format that does not adhere to a specific music genre but rather a true mix of programming styles. This format emerged in the early 2000s and is most famously associated with the Jack FM brand, although the format and the Bob FM brand both predate Jack. However, not all stations which implement the adult hits format use these brands — other brands associated with the format include "Frank", "Joe", "Mike", "Ed", "Max", "Dave", "Giant", "Simon", "Sam", "Charlie", "Ben", "Freedom", "Pirate" and "Big Daddy". Most listeners label the format as "Jack", "random radio", or "iPod shuffle".
Most adult hits station plays a mix of rock, alternative, pop, new wave and oldies along with other music genres.
So labeling it "Tom-FM" is consistent , and therefore conformist, to how this supposed "anti-radio" format has been done in numerous other radio markets. Is it just me or is the idea that Clean Channel would be "anti-" anything except losing money ludicrous ?
Apparently most of these stations play around 1000 or so songs and sometimes don't have a DJ at all. I assume Tom-FM will at least use Tom Wood a few hours a day ? A common complaint of this format seems to be that they don't take requests. What kind of "anti-radio" station doesn't take requests ? Let's just see how "anti-" this new station is - I'll give it a chance for sure. I'm already irritated my classic country station is going away though - we will see if this one is any better.






