The soft drink rules | Arkansas Blog

Thursday, May 4, 2006

The soft drink rules

Posted By on Thu, May 4, 2006 at 6:03 AM

The NY Times offers thorough coverage of the voluntary agreement from soft drink makers to limit drinks in schools. The deal was brokered by Bill Clinton, with an assist from Gov. Mike Huckabee. The Times report includes views from critics who think the proposal doesn't go far enough and this caught our eye:

Gary Ruskin, executive director of Commercial Alert, a nonprofit public-health group, said the new agreement might prove to have the same problem. Mr. Ruskin criticized it, too, because it did not address soft-drink advertising in schools and did not stop bottlers from advertising on Channel One, which is shown to seven million schoolchildren a day.

Coincidentally, Channel One is sponsoring a "town hall" meeting in Tennessee tomorrow featuring none other than Mike Huckabee. Presumably they won't wrap Coke ads around this programming.


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