Organic Rice Krispies? | Arkansas Blog

Friday, May 12, 2006

Organic Rice Krispies?

Posted By on Fri, May 12, 2006 at 5:46 AM

Organic Kraft macaroni and cheese? These and more wonders are coming because the growing popularity of organic food and, more particularly, Wal-Mart's push of producers to put more organic products on its shelves. NY Times reports. 

Why the sudden activity? In large part because Wal-Mart wants to sell more organic food — and because of its size and power, Wal-Mart usually gets what it wants.

As the nation's largest grocery retailer, Wal-Mart has decided that offering more organic food will help modernize its image and broaden its appeal to urban and other upscale consumers.

Does organic hot fudge and ice cream make you live longer?


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