Privacy watch | Arkansas Blog

Wednesday, October 17, 2007

Privacy watch

Posted By on Wed, Oct 17, 2007 at 7:11 AM

From today's Wall Street Journal:

Acxiom Corp. knows a lot about you. It has scoured public records for how many cars you own and what your house is worth. It has accumulated surveys that show if you are married and how many children you have.

And for years Acxiom sold that information to marketers eager to use it to send mailings and make telephone pitches to consumers most likely to buy. Now, the Little Rock, Ark., company is putting those hundreds of millions of bits of data in the service of customizing which display ads to show people browsing the Web -- a development that has raised red flags with some privacy advocates.

Acxiom's latest effort, announced yesterday, is one of the most aggressive in a broad push by Internet and online-ad companies to target display ads to specific groups of users.

 


Sign up for the Daily Update email
Favorite

Comments (6)

Showing 1-6 of 6

Add a comment

 
Subscribe to this thread:
Showing 1-6 of 6

Add a comment

More by Max Brantley

Readers also liked…

  • Arkansas: Land of .......

    Welcome to Arkansas: Land of cowardly politicians, discriminatory laws, inhumane turkey drops and lots and lots of Trump voters.
    • Oct 8, 2016
  • The inspiring Hillary Clinton

    Hillary Clinton's campaign for president illustrates again the double standard applied to women. Some writers get it. They even find the supposedly unlikable Clinton inspiring.
    • Oct 16, 2016
  • Arkansas Supreme Court refuses to rehear invalidation of marijuana act

    The Arkansas Supreme Court today denied a request to rehear its decision invalidating Issue 7, the medical marijuana initiated act.
    • Nov 3, 2016

Most Recent Comments

  • Re: An open line, plus an endorsement

    • I don't know if any of you are fans of the show "Madame Secretary", but…

    • on May 20, 2018
  • Re: An open line, plus an endorsement

    • You're right Olphart. It has been about a month since we've heard anything from Doigotta…

    • on May 20, 2018
  • Re: An open line, plus an endorsement

    • Has Doigotta embarked on an around the world tour, too? Haven't heard from her lately…

    • on May 20, 2018

Slideshows

 

© 2018 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation