Privacy watch | Arkansas Blog

Wednesday, October 17, 2007

Privacy watch

Posted By on Wed, Oct 17, 2007 at 7:11 AM

From today's Wall Street Journal:

Acxiom Corp. knows a lot about you. It has scoured public records for how many cars you own and what your house is worth. It has accumulated surveys that show if you are married and how many children you have.

And for years Acxiom sold that information to marketers eager to use it to send mailings and make telephone pitches to consumers most likely to buy. Now, the Little Rock, Ark., company is putting those hundreds of millions of bits of data in the service of customizing which display ads to show people browsing the Web -- a development that has raised red flags with some privacy advocates.

Acxiom's latest effort, announced yesterday, is one of the most aggressive in a broad push by Internet and online-ad companies to target display ads to specific groups of users.

 

From the ArkTimes store

Favorite

Comments (6)

Showing 1-6 of 6

Add a comment

 
Subscribe to this thread:
Showing 1-6 of 6

Add a comment

More by Max Brantley

Readers also liked…

  • IHOP coming down, but .....

    I always scan the Little Rock City Board for items of interest this week and this one caught my eye: A zoning measure required by a proposal to tear down the IHOP at Markham and University.
    • Apr 30, 2016
  • Antwan Phillips wants to make a difference in reducing Little Rock violence

    KARK/Fox 16's push to do something about Little Rock violence includes a spotlight on people trying to make a difference — in this episode Antwan Phillips, a lawyer at Wright, Lindsey and Jennings.
    • Aug 30, 2017
  • LR speakers blast state board for double standard

    A series of speakers, beginning with Sen. Joyce Elliott, denounced what they saw as a hidden agenda favoring charter schools at the state Department of Education and asked the state Board of Education for return of local control.
    • May 12, 2016

Most Shared

Most Recent Comments

Blogroll

 

© 2017 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation