Wal-Mart starts blogging | Arkansas Blog

Monday, March 3, 2008

Wal-Mart starts blogging

Posted By on Mon, Mar 3, 2008 at 5:59 AM

NY Times feature today reports on a new blog established by Wal-Mart on which its buyers give unvarnished assessments of products competing for floor space at the retailer.

Corporate blogs are nothing new — General Motors, Dell and Boeing have them — but Wal-Mart’s site, called Check Out (checkoutblog.com), turns the traditional model on its head. Instead of relying on polished high-level executives, it is written by little-known buyers, largely without editing.

The result is an intensely personal window into the lives, preferences and quirks of the powerful tastemakers at Wal-Mart, the nation’s largest retailer, who have spent years shielded from public view.

Their decisions about what makes it onto Wal-Mart’s shelves have enormous impact, earning (or costing) vendors millions of dollars. It was a blogger on the Check Out, after all, who first disclosed last month that Wal-Mart would stock only high-definition DVDs and players using the Blu-ray format, rather than the rival HD DVD system. The decision was considered the death knell for HD DVD.

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