It smells of money | Arkansas Blog

Thursday, February 26, 2009

It smells of money

Posted By on Thu, Feb 26, 2009 at 4:18 PM

All this talk of lottery scholarships has obscured the most interesting  issue. The real winners. Who'll make the big bucks off the new game? The top employees. The software and hardware vendors. And, better still, who'll land the multi-million-dollar ad contract?

The subject is on my mind because of a two-day-old news release that floated across my computer today thanks to the wonders of Google.

It says that LR ad man Brian Clark is opening a Little Rock office for the Ramey Agency, which has offices in Jackson, Memphis and New York. The news release, on the jump, concludes:

Recently, Clark Communications and The Ramey Agency worked together in supporting the Arkansas Lottery campaign. Brian took a lead role in strategic marketing and planning, while The Ramey Agency assisted with media planning and buying for the statewide campaign.

Politics being what they are, having worked for Lt. Gov. Bill Halter's lottery campaign won't necessarily translate to an advantage with a lottery to be run by appointees of top legislators and the governor. Still. Politics also being what they are, it doesn't hurt to have other friends.

This news release doesn't mention it, but this article notes that the Ramey Agency was purchased in 2001 by an investment combine including the Stephens Group of Little Rock. Heard of them? They and their hotel are on the Ramey client list, which also includes the Viking Range company, another Stephens investment.

You connect the dots. Who knows? Those dots might even lead to a new building for the lottery on Main Street. I hear Warren Stephens has some real estate. And why not? Put in a TV studio, have a live Saturday night drawing and you might get some folks downtown again.

Let's dream: Newspaper business being what it is, we're thinking of opening the Power Bar in the old Das Yutes building across Main. We'll sell brew and tickets, hunting and fishing licenses, bait, ball caps.

LITTLE ROCK, Ark. (February 24, 2009) – After launching his own advertising agency just six months ago, Brian Clark, President of Clark Communications, has joined The Ramey Agency spearheading a new office in Little Rock to help manage its growing presence in Arkansas.

The Ramey Agency, a full-service advertising, marketing and public relations firm, has offices in Jackson, Memphis and New York City. This move has been several years in the making, due to the agency’s growing presence in the state.

“We’ve explored the possibility of expanding our geographical footprint into Arkansas,” said Chris Ray, CEO of The Ramey Agency, “but we were determined to wait for the right fit.”  Chris continued, “When we were introduced to Brian, it was through mutual friends who also happen to be clients. Their recommendation obviously meant a lot to us.”

The Ramey Agency has built a national reputation for creating powerful brands and helping them prosper. They work with high-performance companies that wish to gain market share and increase profitability, even in challenging times like these. Clients include Viking Range, The Catfish Institute, Blue Cross & Blue Shield of Mississippi, BankPlus, Dassault Systémes and University of Mississippi Health Care.

Adding to the agency’s strength in categories such as finance, home, health care, tourism, information technology and food service, Brian will play a strategic role with two prominent Ramey Arkansas clients, Stephens Inc. and the Capital Hotel.

Recently, Clark Communications and The Ramey Agency worked together in supporting the Arkansas Lottery campaign. Brian took a lead role in strategic marketing and planning, while The Ramey Agency assisted with media planning and buying for the statewide campaign.

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