Learning from the lottery | Arkansas Blog

Friday, July 10, 2009

Learning from the lottery

Posted By on Fri, Jul 10, 2009 at 6:24 AM

A lottery follower passes along minutes of a South Carolina lottery commission meeting earlier this year. It should give you a lot of hints about the shape of things to come here in months and years ahead. These include recent S.C. efforts to take sales into non-traditional places to keep sales up (the move of retail traffic from convenience to big box stores is a concern). I note, too, how a push of higher-cost scratchoff tickets ($10) had offset decline in other traditional lottery ticket sales.

Finally, there's a reference, though incomplete, to a telephone survey of lottery player demographics. Most interesting. The majority of players are white, not surprising in a majority white state. But check this:

The "frequent player" is more likely to be -- male, African-American, aged 55-64, household income under $40,000, no high school degree, unemployed, no Internet access.

I hope we do some good studies of demographics and playing patterns.

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