Rename Third St. | Arkansas Blog

Wednesday, July 15, 2009

Rename Third St.

Posted By on Wed, Jul 15, 2009 at 3:40 PM

The Downtown Little Rock Partnership has proposed that the city rename a portion of Third Street, from Main Street east to Heifer International, River Market Avenue.

Here's the news release. The City Board will vote on the proposal in October. It has support of major institutions along the stretch of road, even residents of the condo tower, 300 Third, that takes the name of the existing street.

I'm guessing this grew at least in part from rump discussions held recently about ways to extend the River Market "brand" from the strip of businesses along President Clinton Avenue. Sharon Priest, director of the Partnership, puts it in bizjargon. The new name, she said, "is intended as a way to facilitate potential synergies between development in the River Market District and development south along the Main Street corridor."

What? Not leverage those synergies?

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