Web: Looking for love in wrong place? | Arkansas Blog

Saturday, July 18, 2009

Web: Looking for love in wrong place?

Posted By on Sat, Jul 18, 2009 at 6:32 AM

Internet dating sites. Are some better than others?

The New York Times poses the question today.

In the process, it finds a University of Arkansas psychology professor, Jeffrey Lohr, who suggests the answer is no, at least insofar as claims from competing companies to scientifically demonstrated superiority.

“It seems to me that everybody is marketing their product far beyond the available evidence,” Professor Lohr said. “There is none to very little effectiveness in the matching process.”

Lohr, for example, faults eHarmony's claim to happier couples by noting it surveyed people still in the "honeymoon" period of marriages (first six months) against a control group that had been married a longer period (two years). You know what familiarity sometimes breeds.

This all occasions my memory that there was no Internet when I met my future wife in 1973 (remember Island X?). We wrote stories on typewriters then. Dark ages.

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