Here comes Target to University | Arkansas Blog

Monday, September 14, 2009

Here comes Target to University

Posted By on Mon, Sep 14, 2009 at 11:59 AM

I wrote recently of hints that the dormant Park Avenue shopping center on the site of the old University Mall was showing signs of life, particularly that a Target might soon be coming as an anchor tenant.

It's happened. They announced a deal with Target today. Site work is now underway. The store should open by October 2010.

No other tenants announced. It remains to be seen if the drawing above, carried on the Park Avenue website, of the dream of a mixed use development of retail, office and residential, will come to pass.

Having driven leventy miles to Target yesterday to buy a toaster, I welcome the news.

UPDATE: This will NOT be a "super Target" with a full general merchandise portion and a full supermarket. It will be what's known as an "expanded food format" Target, a company spokesman said. Its grocery offerings will include some fresh produce (fruit and bagged lettuce, for example) and some fresh meats. This will make it more inclusive than existing Targets in the LR area, but not be the chain's largest version.

In answer to questions about the so-far missing residential, office and other components of the developments touted by city leaders, a spokesman for the developer said it was hoped the firming of an anchor stir would spur interest in other developments on the property.


Strode Property Company of Dallas, Texas, today announced Target (NYSE:TGT)  will build a new store at Strode¹s Park Avenue development in midtown Little Rock. The Target will open in October 2010 and preliminary site work is underway.

"This is a tremendous boost for the Park Avenue development and for the city
of Little Rock," said Chuck Keller of Strode Property. "Target is the number
one anchor tenant preferred by other retailers.  Target's plan to locate in
Park Avenue testifies to the renewed strength in the Little Rock core retail
market and advances our efforts in the continued redevelopment of the
University Avenue corridor."

Details of the Target deal were not disclosed and no other tenants have been
confirmed at this point. Park Avenue is being developed as a mixed-use
open-air complex on University Avenue, near the corner of Markham Street.

"I'm elated to see the construction of the Target development, particularly
considering the nature of the national economy," said Little Rock Mayor Mark
Stodola.  "It is proof positive that national retailers are discovering the
overall strength of the Little Rock market, and I am excited that Target has
chosen the Park Avenue site as one of only 12 stores scheduled to open in
2010.  It will be a great addition to Midtown, which continues to be the
center hub of our city."

Strode also developed Midtowne Little Rock, an upscale shopping center that
has attracted a host of specialty retailers and restaurants.  Midtowne
includes the state's first Pottery Barn, Williams-Sonoma and The Container
Store.  The development, which opened in October 2006, also includes Jos A.
Bank, Cantina Laredo and other retailers and restaurants.

"We have taken significant strides over the past three years to enhance the
Little Rock retail environment," Keller said. "It¹s a great pleasure to land
another national retailer like Target to attract more shoppers to central
Little Rock."

About Strode Property Company
Strode Property Company was founded in 1979 by James E. Strode, and
specializes in developing high-quality urban retail shopping centers and
credit build-to-suit opportunities.  Over 30 successful years, the company
has developed and managed over five million square feet of retail shopping
and build-to-suit properties.

For more information regarding the development, visit

From the ArkTimes store


Comments (12)

Showing 1-12 of 12

Add a comment

Subscribe to this thread:
Showing 1-12 of 12

Add a comment

More by Max Brantley

  • ACLU: School crisis 60th no time for celebration. Plus, a message for the governor

    Rita Sklar, executive director of the Arkansas affiliate of the American Civil LIberties Union, has issued a statement taking issue with those who view the 60th anniversary of Central High's limited desegregation thanks to federal court and troops as a "celebration." Plus, my own suggestion for Monday speech-makers.
    • Sep 22, 2017
  • City identifies recipients of cop incentive payments who left force

    Blogger Russ Racop shares the fruits of his Freedom of Information Act request to determine who received $5,000 recruiting incentives to join the Little Rock Police Department and then left the force.
    • Sep 22, 2017
  • A Highway 10 traffic solution recommendation

    The Arkansas Department of Transportation has announced its preferences for interchange and other improvements along the Highway 10 corridor between Pleasant Valley Drive and Pleasant Ridge Road.
    • Sep 22, 2017
  • More »

Readers also liked…

Most Shared

  • ASU to reap $3.69 million from estate of Jim and Wanda Lee Vaughn

    Arkansas State University announced today plans for spending an expected $3.69 million gift in the final distribution of the estate of Jim and Wanda Lee Vaughn, who died in 2013 and 2015 respectively.
  • Bad health care bill, again

    Wait! Postpone tax reform and everything else for a while longer because the Senate is going to try to repeal and replace the Affordable Care Act one more time before September ends and while it can do it with the votes of only 50 senators.
  • Sex on campus

    Look, the Great Campus Rape Crisis was mainly hype all along. What Vice President Joe Biden described as an epidemic of sexual violence sweeping American college campuses in 2011 was vastly overstated.
  • The inadequate legacy of Brown

    LRSD continues to abdicate its responsibility to educate poor black students.

Most Viewed

Most Recent Comments



© 2017 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation