The business of Hog sports | Arkansas Blog

Monday, September 21, 2009

The business of Hog sports

Posted By on Mon, Sep 21, 2009 at 3:18 PM

University of Arkansas athletics was big business before Athletic Director Jeff Long came along, but he's introduced more wrinkles to marketing of the Hogs aimed at maximizing revenue.

Arkansas offers a good example with a behind-the-scenes look at hard-nosed negotiations over who would provide medical services for Hog athletes. A losing bidder thinks the deal hinged on making a financial contribution to the program. Long says absolutely not.

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