'American Idol' ages | Arkansas Blog

Monday, January 11, 2010

'American Idol' ages

Posted By on Mon, Jan 11, 2010 at 6:13 AM

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A feature on the coming ninth season of  "American Idol" suggests sponsors ought to be drawn from the pharmaceutical products that dominate the evening news ad segments. There's been a drop over the years in teen viewers and the 35-64 demographic is now the show's biggest segment.

And they won't let go of the voting issue in Kris Allen's win last year:

It is not clear whether Fox will adjust voting procedures that drew criticism last season. Even as the audience has declined for several years, the number of votes cast each week has skyrocketed.

After last season’s finale some viewers admitted casting thousands of votes by text message, perhaps in violation of rules against using “technical enhancements” to cast blocs of votes. In Arkansas, the home of the eventual winner, Kris Allen, representatives of AT&T, an “Idol” sponsor, provided free phones and texting lessons at a party filled with Mr. Allen’s supporters.

While that might have helped Mr. Allen to victory, it has not helped him sell more records than last season’s runner-up, Adam Lambert. That, in the end, could indicate that who eventually wins might be the least compelling question around the new season of “American Idol.”

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