Positives and negatives | Arkansas Blog

Friday, April 9, 2010

Positives and negatives

Posted By on Fri, Apr 9, 2010 at 4:01 PM

The Arkansas Democrat-Gazette (subs. required) reported this morning on a poll, released by the Jim Keet campaign, showing that Gov. Mike Beebe could be vulnerable. The poll was conducted by Dresner, Wickers & Associates LLC of San Francisco. The firm's website boasts that DWA is "the go-to political consulting firm for Republican candidates." From the D-G:

According to Keet’s Web site, the poll shows Keet with 38 percent of voters compared with 41 percent for Beebe after “testing positive statements” about Keet’s personal attributes, record and policy agenda. The poll also is quoted as saying Keet leads Beebe 42 percent to 36 percent after “introduction and testing” of Beebe’s record.

So, according to the article and the DWA release on Keet's website, they asked positive questions about Keet and gave respondents an "introduction" to Beebe's record (I can’t imagine the introduction was all that glowing) and Keet barely won (margin of error was 4.5 percent).

I asked Keet about the questioning, to which he responded, “I was born at night, but not last night,” and said he couldn’t give specifics. “It was not designed to be a push poll, if that’s the question. It was designed to inform people about who I am, and it was also designed to have some issues, both positive and negative, about the governor that are a reflection of his record as governor.”

If it walks like a duck and quacks like a duck...


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