Advertising gold? | Arkansas Blog

Wednesday, April 27, 2011

Advertising gold?

Posted By on Wed, Apr 27, 2011 at 3:24 PM

AWFULLY EFFECTIVE: A hired actor and a rubber chicken.
  • AWFULLY EFFECTIVE: A hired actor and a rubber chicken.

Our media column tends to get lost in the shuffle here on the website, so I thought I'd draw a little attention to this week's installment: the story behind those so-perfectly-terrible Arkansas Cash for Gold ads featuring the rubber chicken. Some things I did not realize about the ads: 1) The man who says, "This is a rubber chicken," is not the owner, but a paid actor; 2) The local guys had nothing to do with the concept of the commercial. It was farmed out to an ad agency in Buffalo, NY; and 3) Jeff Fuller, who owns Arkansas Cash for Gold, gets tons of threatening emails and phone calls as a result of the ads.

Fuller says around 100 percent of customers that walk through the door say they saw the ad on TV. I talked with Dr. Karen Hood, assistant professor of marketing and advertising at the University of Arkansas at Little Rock, about the line between effective advertising and annoying the hell out of everybody. "My response is when it comes on and he says, ‘This is a rubber chicken.’ I say back to the TV, ‘This is my remote control.’ And I change the channel," Hood said.

UPDATE: For those who haven't been exposed:

Tags: , ,

From the ArkTimes store


Comments (25)

Showing 1-25 of 25

Add a comment

Subscribe to this thread:
Showing 1-25 of 25

Add a comment

More by Gerard Matthews

Readers also liked…

  • Judge Griffen: Why black lives matter

    Another few words from Judge Wendell Griffen growing from the controversy over the sale of Black Lives Matter T-shirts at the state black history museum — removed by the administration and restored after protests from Griffen and others stirred by a story in the Arkansas Times:
    • Mar 13, 2016
  • More on how highways were used to wipe out "blight" of non-white neighborhoods

    Vox, a news website that concerns itself with energy and other issues, has a fine piece, including before and after images, on the history of the U.S. interstate system and why roads were built through the middle of cities (unless people of influence stopped them — see Manhattan, San Francisco and Washington, D.C.)
    • Mar 22, 2016
  • IHOP coming down, but .....

    I always scan the Little Rock City Board for items of interest this week and this one caught my eye: A zoning measure required by a proposal to tear down the IHOP at Markham and University.
    • Apr 30, 2016

Most Shared

Most Recent Comments

  • Re: Tuesday: Open line, news roundup

    • As I remember and I could be misremembering, that the ICE raids usually took place…

    • on October 17, 2017
  • Re: Tuesday: Open line, news roundup

    • OMG--could he be any more insensitive? Trump told soldier's widow 'he knew what he signed…

    • on October 17, 2017
  • Re: The Medicaid charade explained

    • How I Got My Desired Loan Amount From A Reliable Loan Company. My name is…

    • on October 17, 2017



© 2017 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation