Yarnell's ice cream closes after 78 years | Arkansas Blog

Thursday, June 30, 2011

Yarnell's ice cream closes after 78 years

Posted By on Thu, Jun 30, 2011 at 8:04 AM


It's official, an Arkansas institution, Yarnell's Ice Cream in Searcy, abruptly went out of business with notice to employees beginning at 2 a.m. this morning. That puts 200 people out of work and means the end of an iconic brand popular at every crossroads of Arkansas. It means jobs losses in Arkansas, Tennessee and Mississippi, but most in Searcy. The company history begins with Yarnell family purchase of a small ice cream maker, Dairyland, in 1932.

The release:

SEARCY, ARK. (June 30, 2011) — Yarnell’s Premium Ice Cream ceased operations today after the Board of Directors voted yesterday to end production indefinitely. The privately owned company, headquartered in Searcy, Ark., told its approximately 200 employees today that they would be paid through every day worked but not beyond that.

“This has been an extremely tough year for the ice cream industry in general, and particularly to regional, independent manufacturers like ourselves,” said Christina Yarnell, chief executive officer of Yarnell’s. “We have examined many possible avenues to keep the company afloat — actively marketing the company to investors and strategic buyers — the majority of whom are undergoing the same financial distress we are. However, we’ve been unable to obtain additional financing from our lenders or locate a buyer, and have come to the difficult decision that the appropriate course of action is to shut our doors.”

Approximately 75 percent of Yarnell’s employees work at the Searcy headquarters, with the rest of the employee base located throughout the state and in Tennessee and Mississippi. A small team will remain working for the company to finalize operations, with completion expected by Aug. 27.

“Yarnell’s has been an Arkansas staple for more than 75 years, and it’s been a family business that started with my great-grandfather, Ray, and has involved four generations of the Yarnell family. Ceasing operations is heartbreaking because we have prided ourselves on keeping our roots in Arkansas, particularly Searcy.

“We are truly thankful for our amazing employees and the heart and soul that they have put into the past successes of this company. They are great people. And I can’t say enough about our customers and their loyalty to Yarnell’s. It’s been a pleasure creating the highest quality ice cream that they can be proud to serve to their families and friends. I, personally, will miss hearing their wonderful feedback and encouraging comments.”

Sales of ice cream and related products have steadily declined over the past five years across the United States. In order to compensate for declining sales, the larger manufacturers continue to jockey for retailers’ shelf space through price competition. This, along with steadily increasing commodity prices (cream, sugar, fuel, etc.), has resulted in significant financial damage to regional ice cream manufacturers such as Yarnell’s.

UPDATE: Here's the federally required notice to workers of the mass layoff notice that went to 149 employees at Yarnell's in Searcy. The notice indicates that many lost jobs without 60 days notice (those won't be staying on for shutdown tasks) and the federal law can provide for 60 days of pay in such cases. I inquired whether my understanding about WARN notices was correct on potential penalties and also about rumors in the Searcy area that Blue Bell might be circling for an asset purchase of some sort. The company said through a spokesman that it wouldn't be commenting beyond official releases.

Here's a more personal farewell on the company's Facebook page.

Note that Yarnell's said in a 2007 Times article that 50 percent of their work was contract work for other labels. It's unclear how well that work had held up in recent times.

This is terrible news. Angel Food Vanilla was the best ever. The seasonal peppermint was nonpareil. Its history was rich.

IN HAPPIER DAYS: A. Rogers Yarnell II and CEO Christina Yarnell in 2007.
  • Brian Chilson
  • IN HAPPIER DAYS: Former A. Rogers Yarnell II and current CEO Christina Yarnell in 2007.

Twitter caught fire early morning with repeat posts of a report on KATV's Daybreak show that family-owned Yarnell's would be closing.

Comments on the company's Facebook page provided support for the report, including one comment from someone who said he was an employee who got news this morning.

And there was this on Wikipedia:

Yarnell's shut down it's facilities on June 30, 2011. They gave no warning to their employees and told them about it as they were coming in for their shifts. They cited the reason as "not being able to afford utilities."

No answer at company phones indicated that the reports were true.

City officials scrambled this morning to pin down the news, given a lack of prior notice, but quickly found employees who'd received pink slips.

Yarnell's reps were just by the Arkansas Times promoting a new flavor for summer.

Tags: ,

Sign up for the Daily Update email

Comments (82)

Showing 1-50 of 82

Add a comment

Subscribe to this thread:
Showing 1-50 of 82

Add a comment

More by Max Brantley

  • Campaign finance reports begin, first the minimum wage effort

    Arkansans for a Fair Wage have made their first significant financial report on their campaign to put an initiated act on the ballot to raise the minimum wage.
    • Jul 16, 2018
  • Trump-Putin: As bad as expected. At least.

    The reviews of Trump's meeting with Putin are not kind to the American.  Those who think the United States has been demeaned and diminished by a lying thug, it might be time to take a knee.
    • Jul 16, 2018
  • One dead, another wounded in NLR skate park shooting

    North Little Rock police say one man was fatally shot and another wounded  in an apparent robbery about 3:45 a.m. today at the Riverview Skatepark along the Arkansas River at 2800 River Road, North Little Rock.
    • Jul 16, 2018
  • More »

Readers also liked…

  • Trump immigration protest at LR: Quick and fierce

    It was not even 24 hours ago that Sophia Said, director of the Interfaith Center; City Director Kathy Webb and others decided to organize a protest today of Donald Trump's executive order that has left people from Muslim countries languishing in airports or unable to come to the US at all — people with visas, green cards,a  post-doc graduate student en route to Harvard, Google employees abroad, families. I got the message today before noon; others didn't find out until it was going on. But however folks found out, they turned out in huge numbers, more than thousand men, women and children, on the grounds of the state Capitol to listen to speakers from all faiths and many countries.
    • Jan 29, 2017
  • Use of solar on the rise in Arkansas

    With a pivotal ruling expected any day now from the Public Service Commission, Kyle Massey at Arkansas Business reports on the increase in Arkansans adding solar generation units on their homes and business.
    • Apr 13, 2018
  • Your daily dose of Jason Rapert

    Sen. Jason Rapert really, really didn't like it when a KATV reporter asked him about the hypocrisy of his political arguments.
    • Feb 4, 2017

Most Viewed

Most Recent Comments



© 2018 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation