'Jersey Shore' inspires the reverse endorsement | Arkansas Blog

Wednesday, August 17, 2011

'Jersey Shore' inspires the reverse endorsement

Posted By on Wed, Aug 17, 2011 at 7:12 AM

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On a slow morning, this funny story stood out. Abecrombie and Fitch is proposing to pay a substantial sum to MTV so that cast of "Jersey Shore" will NOT wear their clothes on-air.

"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans," an Abercrombie & Fitch spokesperson said in a statement. "We have also extended this offer to other members of the cast, and are urgently waiting a response."

This opens up a whole line of imitators. Would Nike pay certain hapless colleges NOT to wear their shoes?

There is one other weird story this morning, about Gerard Depardieu. Make that Depard-ewwwwww.

UPDATE: OK, every media outlet going found the A&F publicity stunt irresistible. But investors weren't amused.

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