Limbaugh's loss could be Mike Huckabee's gain | Arkansas Blog

Monday, March 12, 2012

Limbaugh's loss could be Mike Huckabee's gain

Posted By on Mon, Mar 12, 2012 at 9:56 AM

TARGET AUDIENCE: Mike Huckabee, with Meryl Streep, could reach women that Limbaugh doesnt attract.
  • TARGET AUDIENCE: Mike Huckabee, with Meryl Streep, could reach women that Limbaugh doesn't attract.
David Frum writes in depth for the Daily Beast about how Mike Huckabee's coming national radio talk show could enjoy a boost from Rush Limbaugh's declining market share and more recent exodus of advertisers.

Limbaugh’s calculation that his core advertisers must return always rested on the assumption that there was nowhere else to go. Suddenly, in the worst month of Limbaugh’s career, somewhere else has appeared: a lower-priced alternative, with big audience reach and a host an advertiser can trust never, ever to abuse a student as a “slut” and “prostitute.”

The new Huckabee show’s slogan is “more conversation; less confrontation.” “I don’t want it to be a show that every day, every hour, pushes everyone’s buttons to raise their blood pressure,” Huckabee says. “I figure the cost of high blood pressure is enough already.”

Frum, as many commentators do, praises Huckabee's "genial temperament." Longer exposure to Huckabee yields the understanding that he can be a slashing politician with a knack for turning a quick and mean phrase against opponents. Plus, he has a demonstrated yen for destroying hard drives. But he's generally resisted that mean streak in using the national media platform he's built since leaving office and the dividends are evident. Frum thinks some of Huckabee's success will depend on reaching middle-aged women. Limbaugh dominates with angry old white men. Huckabee has calibrated his Fox show with that in mind (Meryl Streep was a recent guest.) Women trend a bit more liberal on social issues, however. Huckabee's anti-abortion, anti-gay positions are unyielding. Also guns, stem cell research and more. He does have a soft spot on immigrants.

MORE: From Huckabee's network.

Tags: , , ,


Sign up for the Daily Update email
Favorite

Comments (33)

Showing 1-33 of 33

Add a comment

 
Subscribe to this thread:
Showing 1-33 of 33

Add a comment

More by Max Brantley

Readers also liked…

  • Women's March planned in Arkansas to mark Trump inauguration

    Speaking of Donald Trump and in answer to a reader's question: There will be a women's march in Arkansas on Jan. 21, the day after inauguration, as well as the national march planned in Washington.
    • Dec 30, 2016
  • Little Rock housing study finds linkage between respiratory-related hospital stays and property code violations

    People hospitalized for a respiratory-related illness at UAMS were twice as likely to rent a property that at some point has been issued a mold-related violation notice from Little Rock's Code Enforcement Division when compared to a control population adjusted for demographic differences.
    • May 2, 2018
  • Trump immigration protest at LR: Quick and fierce

    It was not even 24 hours ago that Sophia Said, director of the Interfaith Center; City Director Kathy Webb and others decided to organize a protest today of Donald Trump's executive order that has left people from Muslim countries languishing in airports or unable to come to the US at all — people with visas, green cards,a  post-doc graduate student en route to Harvard, Google employees abroad, families. I got the message today before noon; others didn't find out until it was going on. But however folks found out, they turned out in huge numbers, more than thousand men, women and children, on the grounds of the state Capitol to listen to speakers from all faiths and many countries.
    • Jan 29, 2017

Most Recent Comments

Slideshows

 

© 2018 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation