Yarnell's rolls out new container | Arkansas Blog

Tuesday, April 17, 2012

Yarnell's rolls out new container

Posted By on Tue, Apr 17, 2012 at 9:38 AM

click to enlarge CIRCLE IN THE SQUARE: New container shown in press invite to event Thursday.
  • CIRCLE IN THE SQUARE: New container shown in press invite to event Thursday.

CIRCLE IN THE SQUARE: New container shown in press invite to event Thursday.
  • CIRCLE IN THE SQUARE: New container shown in press invite to event Thursday.

Yarnell's Ice Cream is back in business in Searcy under new owners, the Schulze and Burch Biscuit Company. A publicity event is scheduled Thursday at the Capitol to get customers fired up.

They're calling it a "sqroundbreaking." They'll be rolling out a new container. Out are the familiar round containers. In is a square container with rounded corners — sqround. Some consumers believe it's a better fit in freezers. It eliminates corners and thus eases digging out the payload.

It will be bigger — holding 56 ounces of ice cream versus 1.5 quarts, or 48 ounces, in the old round containers. Still not quite a half-gallon.

Waiting word here on the varieties of vanilla to be offered. I'm out of step with consumer preference, which seems to favor the icy "homemade" vanilla. I prefer Real Vanilla, French Vanilla and, most of all, Angel Food, for unmatched silky texture when thawed slightly. I have one more critical question: Will classic peppermint return, at least as a seasonal flavor?

PS — I'm told initial flavors will be announced Thursday, including two best-selling vanillas. One is certain to be homemade or homestyle. The other? I fear Angel Food, a flavor that had been produced under license from another dairy, may bite the dust. Seasonal flavors to come later.

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