Spinning Bobby Petrino: The story of Jeff Long's speech | Arkansas Blog

Friday, April 5, 2013

Spinning Bobby Petrino: The story of Jeff Long's speech

Posted By on Fri, Apr 5, 2013 at 12:15 PM

THE FIRING: Jeff Long announces Petrinos sacking last year.
  • Arkanas Business
  • THE FIRING: Jeff Long announces Petrino's sacking last year.

Good story in Arkansas Business by Chris Bahn on the preparation and delivery of the speech by UA Athletic Director Jeff Long a year ago on the decision to fire successful coach Bobby Petrino after his motorcycle wreck and revelation of an affair with an athletic department subordinate.

John Diamond, the top PR official at Fayetteville, provided the background.

Long’s objective in that April 10, 2012, announcement was easy to identify.

The speech "had to be a categorical indictment of what occurred, so that by the end of Jeff’s announcement people would not question why he dismissed Bobby but would recognize he had no choice but to dismiss Bobby,” Diamond said.

Pulling it off was another matter entirely.


“If this had been handled improperly, this could have been another damaging blow to intercollegiate athletics," Diamond said. "… So from a communication standpoint it was important the message was clear."

Tags: , , , ,


Sign up for the Daily Update email
Favorite

Comments (3)

Showing 1-3 of 3

Add a comment

 
Subscribe to this thread:
Showing 1-3 of 3

Add a comment

More by Max Brantley

  • The suffering children's open line

    Until it's fixed, nobody is doing enough to resist the Trump administration's cruel and thoughtless handling of asylum-seeking children.
    • May 27, 2018
  • Arming teachers: An insurance complication

    Gun lovers in the Arkansas legislature are spoiling to put more guns in classrooms at the earliest opportunity. Today, the Washington Post reports a complication — from insurance companies.
    • May 27, 2018
  • Razorbacks plan a return to real grass in 2019

    I don't know why the news of a return to real grass at Razorback stadium seemed like such good news to me. Old fogey, I guess.
    • May 27, 2018
  • More »

Readers also liked…

  • Arkansas Supreme Court refuses to rehear invalidation of marijuana act

    The Arkansas Supreme Court today denied a request to rehear its decision invalidating Issue 7, the medical marijuana initiated act.
    • Nov 3, 2016
  • Trump immigration protest at LR: Quick and fierce

    It was not even 24 hours ago that Sophia Said, director of the Interfaith Center; City Director Kathy Webb and others decided to organize a protest today of Donald Trump's executive order that has left people from Muslim countries languishing in airports or unable to come to the US at all — people with visas, green cards,a  post-doc graduate student en route to Harvard, Google employees abroad, families. I got the message today before noon; others didn't find out until it was going on. But however folks found out, they turned out in huge numbers, more than thousand men, women and children, on the grounds of the state Capitol to listen to speakers from all faiths and many countries.
    • Jan 29, 2017
  • Your daily dose of Jason Rapert

    Sen. Jason Rapert really, really didn't like it when a KATV reporter asked him about the hypocrisy of his political arguments.
    • Feb 4, 2017

Most Viewed

  • Arming teachers: An insurance complication

    Gun lovers in the Arkansas legislature are spoiling to put more guns in classrooms at the earliest opportunity. Today, the Washington Post reports a complication — from insurance companies.

Most Recent Comments

Slideshows

 

© 2018 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation