Selling Little Rock: Its new 'Southern accent' | Arkansas Blog

Sunday, April 21, 2013

Selling Little Rock: Its new 'Southern accent'

Posted By on Sun, Apr 21, 2013 at 6:52 AM

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Sorry to be behind the times, but I now have some artwork in hand that's part of the "rebranding" of the Little Rock Convention and Visitors Bureau marketing effort.

The new campaign was rolled out Friday, the work of BrandStrategy Inc. and MMGY Global. It's the product of a $180,000 project that will gradually find its way into advertising and literature of the convention bureau.

You here the updated logo for city marketing (the bridge logo will be gone), plus a couple of the ads that have been developed to pitch Little Rock as a friendly Southern city with sophisticated charms.

At the rollout, a consultant said the idea was to inspire people on an "emotional level" to find out more about the city, rather than to overwhelm with all the things the city has to offer.

The city's "brand promise," according to an account of the news conference in the Arkansas Democrat-Gazette:

“Discover the pleasant surprise of Little Rock. Enjoy our charming hospitality, sincere service, genuine people and engaging experiences.”

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