Acxiom begins consumer access to some data | Arkansas Blog

Wednesday, September 4, 2013

Acxiom begins consumer access to some data

Posted By on Wed, Sep 4, 2013 at 7:26 AM

click to enlarge screen_shot_2013-09-04_at_7.24.26_am.png

As reported here earlier, today is the day Acxiom begins opening some of its data to consumers, who can amend or end access.

The website,, appears to be functioning this morning.

So I gave it a run:

* PERSONAL DATA: Appears accurate, though a birthdate in one listing differs from my actual birthdate that is carried elsewhere. Yes, I vote in Democratic primaries.

* HOME: Pretty close to correct on the details of our residence, though the information indicates there's still a loan outstanding on our house and, happily, there's not. I hope the equity is higher than the amount given. (I included a previous home address for search purposes, though it's been more than 22 years since I lived there.)

* VEHICLE: They aren't tracking individual cars, just insurance renewal date. At least on the public portion of their data.

* ECONOMIC DATA: By this, they primarily mean credit cards. In addition to many cards, the listing says I have two lines of credit, which is two more than I was aware of.

* SHOPPING: Estimated purchases look low to me, but perhaps this is because I registered in my name rather than my wife's name. Ellen does the shopping for the most part. It will reveal the categories in which you shop, from sporting goods to clothing, including plus-size.

* HOUSEHOLD INTERESTS: This is a true-or-not checklist of topics from fashion and parenting to travel. Oddly enough, despite a recent surge in travel on cruise ships, some done by Internet, the cruise vacation category doesn't rate a "true" interest for us. I have indeed used a PC broadband connection, though I'm now on a Mac. An item on contributions disgorged this:

Donate to Charitable Causes,Arts or Cultural,Health,Political,Political - Liberal,Other

Surely the ACLU doesn't reveal its donors. Who knows where that "liberal" tag came from? Plenty of suspects.

I didn't find this worrisome — or particularly illuminating. I've always been an open book. I can't tell you how often people have said they wanted to call me but didn't know how and I've responded, "Ever heard of a phone book?"

The deeper issue is what Acxiom and other data compilers and snoopers know about people that they aren't revealing.

The site seems to work seamlessly. Check it out and report.

Tags: , , , , ,

From the ArkTimes store


Comments (22)

Showing 1-22 of 22

Add a comment

Subscribe to this thread:
Showing 1-22 of 22

Add a comment

More by Max Brantley

  • Anybody around?

    The Thanksgiving open line.
    • Nov 23, 2017
  • Turkeys rescued in Yellville enjoy their Thanksgiving

    Farm Sanctuary, an animal protection organization, sends word that four turkeys rescued from the Yellville Turkey Trot after the annual drops from buildings and an airplane will enjoy Thanksgiving in friendlier places
    • Nov 23, 2017
  • The New Orleans charter school 'miracle'? It's a ruse

    The New Orleans Tribune has a devastating piece of editorial commentary, based on local reporting and test scores, that lays bare the depiction of the charterization of New Orleans public schools 12 years ago as a miracle of the "reform" movement.
    • Nov 23, 2017
  • More »

Readers also liked…

  • LR speakers blast state board for double standard

    A series of speakers, beginning with Sen. Joyce Elliott, denounced what they saw as a hidden agenda favoring charter schools at the state Department of Education and asked the state Board of Education for return of local control.
    • May 12, 2016
  • Civil War over in Fort Smith; lawyer strikes his Rebel mascot battle tent

    KSFM reports that Joey McCutchen, the lawyer who's been trying to restart the Civil War in Fort Smith over the School Board's decision to drop the Rebel mascot and related trappingsfor Southside High School, is dropping his School Board takeover campaign.
    • May 27, 2016
  • The long and winding road: No exception yet for 30 Crossing

    The Arkansas highway department's representative on the Metroplan board of directors told the board today that the department is requesting an exception to the planning agency's cap on six lanes for its 30 Crossing project to widen Interstate 30 from six to 10 (and more) lanes.
    • Jun 29, 2016

Most Viewed

Most Recent Comments

  • Re: Anybody around?

    • Great story mountaingirl. I spent a lot of time at that sight in the 80s…

    • on November 23, 2017
  • Re: Anybody around?

    • I'm thankful I have not flown since July 2001. Flying used to be fun, and…

    • on November 23, 2017
  • Re: Anybody around?

    • Shit, Cato, looks like somebody might have to do some time. Won't be hard time…

    • on November 23, 2017



© 2017 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation