Acxiom begins consumer access to some data | Arkansas Blog

Wednesday, September 4, 2013

Acxiom begins consumer access to some data

Posted By on Wed, Sep 4, 2013 at 7:26 AM

click to enlarge screen_shot_2013-09-04_at_7.24.26_am.png

As reported here earlier, today is the day Acxiom begins opening some of its data to consumers, who can amend or end access.

The website, aboutthedata.com, appears to be functioning this morning.

So I gave it a run:

* PERSONAL DATA: Appears accurate, though a birthdate in one listing differs from my actual birthdate that is carried elsewhere. Yes, I vote in Democratic primaries.

* HOME: Pretty close to correct on the details of our residence, though the information indicates there's still a loan outstanding on our house and, happily, there's not. I hope the equity is higher than the amount given. (I included a previous home address for search purposes, though it's been more than 22 years since I lived there.)

* VEHICLE: They aren't tracking individual cars, just insurance renewal date. At least on the public portion of their data.

* ECONOMIC DATA: By this, they primarily mean credit cards. In addition to many cards, the listing says I have two lines of credit, which is two more than I was aware of.

* SHOPPING: Estimated purchases look low to me, but perhaps this is because I registered in my name rather than my wife's name. Ellen does the shopping for the most part. It will reveal the categories in which you shop, from sporting goods to clothing, including plus-size.

* HOUSEHOLD INTERESTS: This is a true-or-not checklist of topics from fashion and parenting to travel. Oddly enough, despite a recent surge in travel on cruise ships, some done by Internet, the cruise vacation category doesn't rate a "true" interest for us. I have indeed used a PC broadband connection, though I'm now on a Mac. An item on contributions disgorged this:

Donate to Charitable Causes,Arts or Cultural,Health,Political,Political - Liberal,Other

Surely the ACLU doesn't reveal its donors. Who knows where that "liberal" tag came from? Plenty of suspects.

I didn't find this worrisome — or particularly illuminating. I've always been an open book. I can't tell you how often people have said they wanted to call me but didn't know how and I've responded, "Ever heard of a phone book?"

The deeper issue is what Acxiom and other data compilers and snoopers know about people that they aren't revealing.

The site seems to work seamlessly. Check it out and report.

Tags: , , , , ,

From the ArkTimes store

Favorite

Comments (22)

Showing 1-22 of 22

Add a comment

 
Subscribe to this thread:
Showing 1-22 of 22

Add a comment

More by Max Brantley

  • What those Confederate monuments are about: Slavery

    The Democratic Party has likely chosen a political loser in a call for removal of Confederate memorials from public grounds, but it doesn't mean the sentiment is wrong. They are tributes to the fight to preserve slavery, no more or less.
    • Aug 18, 2017
  • Arkansas unemployment rate remains at record low

    The unemployment rate in Arkansas in July was again 3.4 percent, a record low level in place since May. The labor force added more than 9,000 jobs.
    • Aug 18, 2017
  • Arkansas competes for auto plant

    USA Today reports that Arkansas is one of 15 states vying for a $1.6 billion auto plant, a joint venture by Toyota and Mazda that could employ 4,000.
    • Aug 18, 2017
  • More »

Readers also liked…

  • Super Bowl line

    Over to you.
    • Feb 7, 2016
  • Sarah Huckabee Sanders becomes White House press secretary

    Sarah Huckabee Sanders, daughter of former Arkansas Gov. Mike Huckabee, is the new White House press secretary.
    • Jul 21, 2017
  • Auditor Lea caught not telling the truth

    State Auditor Andrea Lea, who began her tenure in statewide office with a degree of competence unseen in some other Republican counterparts (think Treasurer Dennis Milligan particularly), is becoming more deeply mired in a political scandal.
    • Mar 4, 2016

Most Shared

  • Take yourself there: Mavis Staples coming to LR for Central High performance

    Gospel and R&B singer and civil rights activist Mavis Staples, who has been inspiring fans with gospel-inflected freedom songs like "I'll Take You There" and "March Up Freedom's Highway" and the poignant "Oh What a Feeling" will come to Little Rock for the commemoration of the 60th anniversary of the desegregation of Central High.
  • Klan's president

    Everything that Donald Trump does — make that everything that he says — is calculated to thrill his lustiest disciples. But he is discovering that what was brilliant for a politician is a miscalculation for a president, because it deepens the chasm between him and most Americans.
  • On Charlottesville

    Watching the Charlottesville spectacle from halfway across the country, I confess that my first instinct was to raillery. Vanilla ISIS, somebody called this mob of would-be Nazis. A parade of love-deprived nerds marching bravely out of their parents' basements carrying tiki torches from Home Depot.

Most Viewed

Most Recent Comments

Blogroll

 

© 2017 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation