Jerry Jones: His Dallas Cowboys a financial success, if not on the field | Arkansas Blog

Sunday, September 8, 2013

Jerry Jones: His Dallas Cowboys a financial success, if not on the field

Posted By on Sun, Sep 8, 2013 at 8:10 AM

click to enlarge screen_shot_2013-09-08_at_8.09.38_am.png
The New York Times has a big profile today of Jerry Jones, owner of the Dallas Cowboys. The nut of it:

Business, as usual, continues to be better than ever for the Cowboys. They were recently valued at $2.3 billion by Forbes, putting them on equal footing with the Yankees as the most valuable American sports franchises.

But the football operation, which Jones also lords over, remains a largely unfulfilled promise. It is not just that the three Super Bowls won under Jones are so distant, the last coming after the 1995 season. It is that Dallas has not come close since then.

The article depicts Jones as a rambling, gambling businessman with a golden record. His initial investment of $140 million has grown spectacularly and a new endorsement deal with AT&T for his stadium apparently opens an avenue to profit from wireless data. Football? In 16 seasons since the last Super Bowl, the Cowboys are 128-128. "Spectacularly ordinary," the article says.

Not that Jones doesn't try to break out, with big investments in players, for example.

“The Cowboys, it’s like going to Las Vegas,” Jones said. “We shove a lot out there when we throw the dice. I’d rather go down falling short on expectations and have done it not in an unorthodox way, but with some twist.

“In the vernacular of finance, we’re not buying bonds here. This isn’t a widow’s portfolio I’m managing. This is trying to break out of a system that’s designed for 50-50. When we don’t break out, it causes me to take more risks, causes me to try more things to try to break out.”

Tags: , , ,

From the ArkTimes store


Comments (10)

Showing 1-10 of 10

Add a comment

Subscribe to this thread:
Showing 1-10 of 10

Add a comment

More by Max Brantley

Readers also liked…

  • Charter school accountability: Non-existent in Arkansas

    A state audit finds charter school spending violated state law, but the state Education Department says it has no responsibility for ensuring proper management of charter schools. Say what?
    • Mar 5, 2016
  • Is Arkansas in or out on Kobach voter data effort?

    The Washington Post has published a map that counts Arkansas as among states that will "partially comply" with a sweeping request for voter data by the so-called election integrity commission set up by Donald Trump in an effort to cast doubt on Hillary Clinton's 3 million-vote popular defeat of him in 2016.
    • Jul 2, 2017
  • Policy group urges opposition to new charter seats in Little Rock

    The Arkansas Public Policy Panel is urging supporters of the Little Rock School District to tell state Board of Education members they oppose applications to be heard this week to dramatically expand the number of charter school seats in the Little Rock School District.
    • Mar 9, 2016

Most Shared

Most Viewed

Most Recent Comments



© 2017 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation