On building better mousetraps — and 'burgers | Arkansas Blog

Tuesday, December 17, 2013

On building better mousetraps — and 'burgers

Posted By on Tue, Dec 17, 2013 at 6:50 AM

NOT YO MAMA'S BURGER: The Umami Burger makes millions.
  • NOT YO MAMA'S BURGER: The Umami Burger makes millions.

Nothing to do with Arkansas here, but I was interested in Frank Bruni's New York Times column today on a businessman who's found a very profitable niche in what might seem a thoroughly over saturated market — selling burgers.

Heard yet about Umami Burger? If not, read on.

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