Mike Huckabee: It's always about the money | Arkansas Blog

Sunday, March 9, 2014

Mike Huckabee: It's always about the money

Posted By on Sun, Mar 9, 2014 at 7:57 AM

click to enlarge PITCHMAN HUCKABEE: A typical Huckabee e-mail includes a pitch for Bible DVDs. They cost after that first free one.
  • PITCHMAN HUCKABEE: A typical Huckabee e-mail includes a pitch for Bible DVDs. They cost after that first free one.

Mike Huckabee,
the Florida tax exile, is drawing critical attention for the sometimes-sketchy businesses that pay him to advertise on his widely circulated e-mail blasts. Don't hold HIM responsible for any charlatans you might encounter, says the Huckster.

Media Matters for America draws attention to something I've long noted as a subscriber myself to Huck e-mails — a certain aroma to some of the pitches.

Huckabee sent an email on February 14 from "Fox News alumnus" Tobin Smith and "our paid sponsor, Champlain Media" about "important information" regarding the stock of Gray Fox Petroleum (GFOX). Huckabee's message added that the sponsorship does "not necessarily reflect my views." A Smith-penned message implored readers to "Buy shares of GFOX now while you can still get them at around $1.00 and you could... TURN $10,000 INTO $282,000 in the next 6 months!"

Tobin Smith is so disreputable that he was fired from Fox News — no small feat — for receiving compensation to promote a company stock, a violation of network policy. Smith engages in "sponsored research," in which companies hire analysts like Smith to act as pitchmen. MarketWatch's Chuck Jaffee noted that people like Smith take "money to help small stocks find a market using fluff-and-shine hyperbolic chatter" and target "novice investors who fail to do due diligence."

Small print in the Huckabee email states that the email is part of a "paid advertising" campaign "by Tobin Smith" and "Cenad Ltd. has paid $155,040.88 for the dissemination of this info to enhance public awareness for GFOX." It also adds that Smith "has received twenty thousand dollars for this and related marketing materials." It is not clear how much Huckabee received for the email dissemination, though a MikeHuckabee.com card states that his list has 700,000 subscribers and charges $27.50 per thousand emails, with a "300,000 NAME MINIMUM ORDER $1,000.00 MINIMUM PAYMENT."

What does the Huckster say?

Fox News host Mike Huckabee denied responsibility for shady email pitches sent to subscribers to his email list, telling Media Matters that he is "simply a conduit to send messages" and "can't always vouch for the veracity" of the promoted products.

Huckabee is part of the conservative movement's attempts to cash in on their followers by renting out their email lists to suspect sources. Fox News contributor Scott Brown was recently forced to disown a quack doctor after he sent a sponsored email touting the doctor's dubious Alzheimer's disease cures. Huckabee also sent emails promoting the doctor.

Interesting question of whether Huck's paid messages are a better buy than sending money in return for one of his frequent pitches for PAC contributions. Very little Huck PAC money goes to political candidates. It mostly keeps the Huckster's branding operation running. 

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