Outside money pouring in to the Pryor-Cotton race | Arkansas Blog

Monday, April 14, 2014

Outside money pouring in to the Pryor-Cotton race

Posted By on Mon, Apr 14, 2014 at 8:25 AM

More than $2 million has already been spent in TV advertising on the race for Senate in Arkansas between incumbent Mark Pryor and challenger Rep. Tom Cotton. The overwhelming majority of that has come from outside groups, the Washington Post's Reid Wilson reports

Arkansas: Sen. Mark Pryor (D) has purchased $75,170 in advertising in the Little Rock, Jonesboro, Fort Smith markets between April 15-24. It's Pryor's first advertising since mid-February. The campaign didn't return an email seeking comment. Fun fact: Of the $2.6 million spent on TV in Arkansas so far, Pryor has accounted for 7 percent of the total ads. Rep. Tom Cotton (R) has accounted for just 5 percent. The remaining 88 percent comes from outside groups.

Americans for Prosperity alone has spent at least $1.4 million on advertising in the race. 

The note on Pryor's spending seems to jibe with a recent Politico story (which didn't directly mention Pryor) suggesting that Senate Democrats in tough races have decided to wait out the early barrage of attacks from AFP and are building a war chest to spend big closer to November. 

Nationally, thus far more than $100 million has been spent on television advertising in congressional and gubernatorial races since the beginning of the fourth quarter last year, Wilson reports. Remind me not to watch any TV until after November. 

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