New Clarke Tucker ad goes positive | Arkansas Blog

Saturday, October 4, 2014

New Clarke Tucker ad goes positive

Posted By on Sat, Oct 4, 2014 at 7:24 AM

In a race sullied with lots of sleaze, Clarke Tucker is going positive with his new ad in his campaign for state rep. Lots of happy families and uplifting talk on pre-k, jobs, public safety and the private option (and a subtle reference to family history — "serving Little Rock and Arkansas is in my DNA"), Plus Tucker's cute kids make an appearance. They dare you to FOI them. 

I wonder whether this year in particular happy — even sappy — ads might stand out and pack some punch given the unprecedented avalanche of political advertising in the state this cycle. Nine out of ten, it seems, lean nasty. Shoot, you can't watch a football game without more ominous music during commercial breaks than a crappy police procedural (or B horror flick). It's a good time of year for the local networks making a killing on ad buys, as well as whatever voice actor gets hired to talk about the other guy like Vincent Price in "Thriller," but for the rest of us, all that noise just starts to be nauseating. All of the innuendo and smack-talking and gossiping and half-truths and outright lies and contentious fact-checks...after a while it wears a body out. Maybe an ad like Tucker's, if hardly a home run, can at least cut through all the noise. 

Anecdotally, my wife, who doesn't follow politics closely, saw the Pat Hays job creation ad and loved it. She didn't know whether he was a Democrat or Republican, but immediately said, "I like this guy." His ad just felt like a refreshing change. Tucker's new ad isn't in that league (the Hays ad benefits from focusing on accomplishments already under his belt and Hays has a folksy charm on camera that Tucker can't replicate just yet), but I suspect the Tucker ad will appeal to some voters in the district who haven't picked a side yet but are dimly aware that the campaign has gotten nasty. 

Of course, the campaign consultants say it's the negative stuff that moves the needle in the electorate, so what do I know? Hays himself has gone to the dark side. Bad vibrations abound. Hurry November 4. 

Tags: , , , , , , , , ,


Comments (6)

Showing 1-6 of 6

Add a comment

Subscribe to this thread:
Showing 1-6 of 6

Add a comment

More by David Ramsey

Readers also liked…

  • Sabin's subterfuge in the race for mayor has roots in rigged city government

    The Arkansas Democrat-Gazette reports that an ethics complaint has been filed saying that the exploratory committee Rep. Warwick Sabin created to prepare for a run for Little Rock mayor was a subterfuge to avoid the city ordinance that doesn't allow campaign fundraising to begin until five months before the November 2018 election.Of course it is.
    • Aug 10, 2017
  • Use of solar on the rise in Arkansas

    With a pivotal ruling expected any day now from the Public Service Commission, Kyle Massey at Arkansas Business reports on the increase in Arkansans adding solar generation units on their homes and business.
    • Apr 13, 2018
  • Antwan Phillips wants to make a difference in reducing Little Rock violence

    KARK/Fox 16's push to do something about Little Rock violence includes a spotlight on people trying to make a difference — in this episode Antwan Phillips, a lawyer at Wright, Lindsey and Jennings.
    • Aug 30, 2017


Most Recent Comments


© 2019 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation