TV spending in Pryor-Cotton race hits $20 million | Arkansas Blog

Sunday, October 12, 2014

TV spending in Pryor-Cotton race hits $20 million

Posted By on Sun, Oct 12, 2014 at 7:28 AM

DO VOTES COUNT? Much advertising in the Senate race focuses on voting records, such as Tom Cotton's vote against financial support for Arkansas Children's Hospital. The GOP thinks linking Mark Pryor to Obamacare is more effective
  • DO VOTES COUNT? Much advertising in the Senate race focuses on voting records, such as Tom Cotton's vote against financial support for Arkansas Children's Hospital. The GOP thinks linking Mark Pryor to Obamacare is more effective

Peter Urban of Stephens Media's Washington Burea
u reports that TV spending in the Pryor-Cotton race for U.S. Senate has hit almost $20 million.

With spending in the last week alone of $2.4 million and more tha three weeks of spending to go, $30 million seems a likely total.

And this is only TV spending. Who knows how much has been spent plastering Tom Cotton's picture on virtually every web portal hit by an Arkansan? Or radio advertising? Or direct mail? Or the extensive get-out-the-vote campaigns? Or the Koch boys' permanent anti-Democrat campaign operation in Arkansas, Americans for Prosperity?

TV is just part of a very large iceberg of cold, hard cash.

Oh. Urban notes that the Arkansas Senate race isn't nearly the most expensive — it ranks 7th nationally. In the last week, Republicans outspent Democrats in Arkansas, contrary to the pattern elsewhere in pivotal Senate races.

In case you don't have a TV, the messages are simple.

Obama versus extremism.

Republicans are betting that hatred of the president in Arkansas will trump all the solid evidence of Cotton's desire to damage popular government programs that are valuable in a poor, rural state — farm subsidies, student loans, Medicare, Medicaid, Social Security, nutrition, Children's Hospital.

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