Several football schools have tried to capture more of this ticket value with dynamic-pricing methods that measure demand before adjusting prices to maximize single-game ticket sales. These models don’t affect season tickets.
Rutgers, which introduced dynamic pricing this season for its Big Ten home games, said it projects about $400,000 in increased revenue. The process “allowed us to react to the market values,” said Rutgers marketing executive Geoff Brown.
Louisiana State increased ticket prices for three games against ranked opponents this year, including an Oct. 25 game against Ole Miss, in which lower-level sideline seats cost 40% more than face value by kickoff. LSU said it raised tickets from $100 to $110 and then $140, and that it has seen a “very small amount of increased revenue so far.” That surge came despite LSU being “very conservative” with the method, said Brian Broussard, LSU’s associate athletic director of ticket operations.
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