Arkansas Lottery reports rise in ticket sales | Arkansas Blog

Tuesday, January 6, 2015

Arkansas Lottery reports rise in ticket sales

Posted By on Tue, Jan 6, 2015 at 12:39 PM

The Arkansas Lottery announced today a sharp rise in ticket sales in December, a product it thinks of a stronger ad campaign.

I remain skeptical that good news about the lottery — whether in revenue or cost savings — will derail the Republican plan for takeover embodied in legislation already introduced in the Senate.

But the lottery release follows:




NEWS RELEASE

The Arkansas Scholarship Lottery is ringing in 2015 with a continuing increase in sales of its instant (scratch-off) tickets, and a new line of game products guaranteed to ignite excitement in the cold winter months.

After a gentle five-month upswing in instant ticket sales, December 2014 saw those sales jump to almost $28 million, a 12%, $3 million increase over instant sales in December 2013. ASL Director Bishop Woosley said Tuesday that the increase was expected, but also very encouraging.

“We knew we were seeing the benefits of our new ad campaign and improvements in our game offerings,” Woosley said. “Even in an unseasonal cold snap, sales have risen. People are seeking out our products. We’ve also made some healthy changes to our game portfolio, in keeping with the recommendations made by (independent lottery consultants) Camelot Global Services in their report to our Legislative Oversight Committee in December.”

One new addition to ASL’s portfolio, rolling out today, is the new $20 5th Anniversary Millions instant ticket, continuing ASL’s celebration of five years raising revenues to fund the Arkansas Academic Challenge Scholarship. “It’s a premium ticket celebrating five years of increased opportunities for Arkansas students,” Woosley said. “Folks who have tuned into our game lineup in the last six months will like this one, with a chance to win up to $1 million.”

Next up: Lucky for Life, a multi-state draw game that offers lottery players throughout the United States the opportunity to win up to $1,000 a day, every day, for their entire life.

Beginning with sales on Tuesday, January 27, 2015, Lucky for Life’s first-tier prize will be $7,000 a week for life! (That’s equal to $1,000 every day). Lucky for Life is the only game in the country that offers two lifetime prizes. The game’s second prize is a once-a-year payment of $25,000, for life. The new game will fill a slot left open with the ending of Decades of Dollars in Arkansas.

“It’s no surprise that players across Arkansas would want to play a game that has prizes that would payout for a lifetime, “ Woosley said. “Lucky for Life will provide players with what they’ve asked for – lifetime prizes.”

Tags:


Sign up for the Daily Update email
Favorite

Comments (2)

Showing 1-2 of 2

Add a comment

 
Subscribe to this thread:
Showing 1-2 of 2

Add a comment

More by Max Brantley

  • Ted Suhl seeks Supreme Court review of conviction. Also a note on a similar case

    Ted Suhl has asked the U.S. Supreme Court to review his federal bribery conviction for giving money to Steven Jones, a legislator and an official of the state Human Services Department, which oversaw millions in Medicaid reimbursements to his in-patient and out-patient businesses working with troubled youth. Which reminds me of the ongoing Preferred Family Healthcare probe.
    • Jun 25, 2018
  • 1,000 words in mug shot after murder arrest

    A murder arrest mug shot speaks volumes.
    • Jun 25, 2018
  • Supreme Court again dodges gay bias case

    The U.S. Supreme Court today in an unsigned order said a lower court should reconsider the case of a florist in the state of Washington who refused to make an arrangement for a same-sex wedding.
    • Jun 25, 2018
  • More »

Readers also liked…

  • Women's March planned in Arkansas to mark Trump inauguration

    Speaking of Donald Trump and in answer to a reader's question: There will be a women's march in Arkansas on Jan. 21, the day after inauguration, as well as the national march planned in Washington.
    • Dec 30, 2016
  • ADEQ denies C&H Hog Farm permit

    The Arkansas Department of Environmental Quality has denied a new permit for the C&H Hog Farms' concentrated animal feeding operation near Mount Judea (Newton County). This is a big and somewhat surprising victory for critics who have viewed C&H's large-scale pig farm and the pig waste it generates as an existential threat to the Buffalo National River.
    • Jan 10, 2018
  • Trump immigration protest at LR: Quick and fierce

    It was not even 24 hours ago that Sophia Said, director of the Interfaith Center; City Director Kathy Webb and others decided to organize a protest today of Donald Trump's executive order that has left people from Muslim countries languishing in airports or unable to come to the US at all — people with visas, green cards,a  post-doc graduate student en route to Harvard, Google employees abroad, families. I got the message today before noon; others didn't find out until it was going on. But however folks found out, they turned out in huge numbers, more than thousand men, women and children, on the grounds of the state Capitol to listen to speakers from all faiths and many countries.
    • Jan 29, 2017

Most Viewed

Most Recent Comments

Slideshows

 

© 2018 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation