Ted Cruz dishes up the red meat to Iowa voters | Arkansas Blog

Saturday, December 26, 2015

Ted Cruz dishes up the red meat to Iowa voters

Posted By on Sat, Dec 26, 2015 at 7:12 AM

click to enlarge screen_shot_2015-12-26_at_7.10.12_am.png
If Ted Cruz's rise in the polls is a harbinger of what's to come, then this TV advertising he's currently airing in Iowa also should give you an idea of the shape of messaging to come. 

On Screen

Black-and-white photographs of a white cross in the Mojave Desert (“Defended the cross. And won,” a caption declares), a Ten Commandments monument outside a statehouse (“Protected the Ten Commandments. And won.”), armed hunters silhouetted against the sky (“Fought for the Second Amendment. And won.”) and a girl with her hand over her heart (“Stood up for the Pledge of Allegiance. And won.”). Reverb-soaked guitar licks provide the only sound. Mr. Cruz is seen only briefly, in a photograph, gazing intently off-screen, as the words “Trust Ted” appear in white and red, then merge into one word: “Trusted.”

The Message

Appealing to evangelical Christians is made considerably easier when you can defensibly say you successfully “defended the cross.” Coming on strong in Iowa, Mr. Cruz is supplying red meat to social conservatives by portraying himself as a champion on God and guns.

If Mike Huckabee's troops hadn't shouldered Cruz out of the way at the Kentucky rally for anti-gay clerk Kim Davis, Cruz could have added money shot to complete the Three G's GOP trifecta in a single ad.

A Bible quotation seems in order. How about John 11:35?

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