The new Riverfest closes on a sunny note | Arkansas Blog

Monday, June 6, 2016

The new Riverfest closes on a sunny note

Posted By on Mon, Jun 6, 2016 at 6:37 AM

click to enlarge RIVERFEST 2016: The crowd at the fireworks finale. - BRIAN CHILSON
  • Brian Chilson
  • RIVERFEST 2016: The crowd at the fireworks finale.

Fine weather and a robust crowd marked the second day of the reincarnation of Riverfest as a two-day mostly music event (with concessions), rather than a Memorial Day-weekend three-day event built initially around daytime kids' activities.

Here's a gallery of Brian Chilson photos.

Whatever the weather and music reviews, the bottom line is the bottom line: Paid attendance, plus concession revenue, minus event costs. No word on that yet. Getting people accustomed to the change is also a process that could take time.

The attendance was estimated Saturday at 62,000. If all paid, even at the $37.50 advance price, that's $2 million or so, not counting concession receipts. Sunday's crowd would have included many returnees, but presumably additional tickets were sold at $40, reduced from the original gate price of $50.

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