FAIL: Shale TV | Green Arkansas

Monday, October 13, 2008

FAIL: Shale TV

Posted By on Mon, Oct 13, 2008 at 12:26 PM

There's been a lot of talk on this blog about the massive PR campaigns natural gas companies, like Chesapeake, use to make local citizens think that gas drilling is akin to planting a tree.  Well, now we hear that some of those PR efforts will be casualties of the recent economic woes.  Chesapeake has announced the cancellation of "Shale TV," which was slated to debut in September, then pushed back to October and now cancelled.  (Some called it Shill TV). 

Just three months after its inception, Chesapeake Energy Corp. said it would cancel development of Shale.TV, an online news channel designed to provide factual information about shale development the Oklahoma City-based company said was not being presented thoroughly enough by area news organizations.

In an e-mail, Jerri Robbins, public relations manager, said the move comes in response the “economic challenges” faced by the country and the industry.

“As tough as it is for us to make this decision, it nevertheless represents a move to focus our resources and activities on natural gas exploration and production in our key Barnett, Haynesville, Fayetteville, and Marcellus shale gas plays,” Robbins said in the statement. 

The Fort Worth Business Press has the full story

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