Channel 11 tops at 10 p.m. in key demo | Rock Candy

Friday, June 16, 2006

Channel 11 tops at 10 p.m. in key demo

Posted on Fri, Jun 16, 2006 at 5:29 PM

KTHV, Channel 11, station manager Larry Audas released Neilsen's May advance ratings numbers today showing his station with a slight edge over rival KATV, Channel 7, in the 10 p.m. news slot among adults ages 25-54. Both stations had the same rating and share overall (11 rating, 24 share) in the time slot, but Channel 11 had a one-point lead in the rating (the number of all TVs in the market, on or off, tuned to Channel 11) for ages 25-54, which the advertising market considers the key indicator when determining ad rates and where to spend their dollars. The 10 p.m. news time slot is the most watched of all the news broadcasts periods in the market.

Also, from sign-on to sign-off (an outdated term, we figure, since what station "signs off" anymore) for the entire ratings week, KTHV leads all the stations. KTHV also bombed the competition in the morning news time slots (5 a.m., 6 a.m.). KATV could take solace in winning the 5 p.m. and 6 p.m. news slots overall, but Audas supplied figures (Neilsen doesn't send out its numbers to the print press) that showed KTHV even with KATV in the 25-54 age group with a 4 rating at 6 p.m.. KATV had a 12 rating/26 share to KARK's 8/16 and KTHV's 7/16.

CBS's network package, tops in the nation, was No. 1 in this market as well by a wide margin. KTHV had an 11 rating and 19 share (the share is the number of TVs turned on that are tuned to a certain station, compared with a rating being all TVs, on or off, figured in the calculation). NBC, whose programming suffered in 2005-06 nationally, was second in the market at KARK (7 rating/12 share), slightly ahead of ABC's programming on KATV (6/10).

We'll also add this little commentary about KTHV's 10 p.m. news: We watched four broadcasts this week, and while we like the number of stories Channel 11 gets on the air in the 35 minutes allowed, and while we like the extended time given Craig O'Neill on sports and while we like that KTHV doesn't go on and on and on with its weather like we see on KATV, the reporting in the field tended to look rather "tabloid"-like, in a way that we haven't seen since the Sandubrae days of KARK (the mid 1990s). In fact, in one instance, a reporters was chasing down the accused and their family (this involved a man accused to soliticting sex on the internet from a 13-year-old), offering nothing but uncomfortable viewing of people in distress.

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