Best press release of the day: The PickleSickle | Rock Candy

Tuesday, March 4, 2008

Best press release of the day: The PickleSickle

Posted By on Tue, Mar 4, 2008 at 2:11 PM

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A pickle pop-ice. Mmmm. Can't wait for the lemon lime PickleSickle.
(Seguin, Texas) — It’s an increasingly popular novelty snack treat that may sound a bit hard to swallow. But PickleSickles pickle juice treats are growing in popularity nationally and providing unexpected health benefits for kids, adults and seniors alike. PickleSickles are uniquely packaged frozen treats made, not from just the brine left over from pickling, but from freshly squeezed pickles, much like an apple or orange
is pressed.

“We use 100% of the pickle,” says PickleSickle Co-Founder David Millar. “We realize it is hard to imagine that someone thought of the idea of creating a frozen treat made from pickle juice,” he says. “But once people try them they are hooked – and we are happy to supply them with this refreshing treat.”

The name PickleSickles was created by John Howard owner of Outerskate roller skating rink and arcade in Seguin, Texas. He has been freezing pickle juice for the kids and adults and sells out every night. Surprised by the sales, he decided there was a market worth investigating. The company is also creating flavored PickleSickles such as cherry, lemon-lime that have proven to be very popular.

The company is also catering to the cravings of expectant mothers with this unique sour snack. But it isn’t just to quench the craving, it is to provide the heretofore little-known health benefits of pickle juice for anyone from kids to pregnant women to diabetics.

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