Thursday To-Do: Matt White | Rock Candy

Thursday, October 23, 2008

Thursday To-Do: Matt White

Posted By on Thu, Oct 23, 2008 at 3:42 PM

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9 p.m., Juanita's. $10 adv., $12 d.o.s.

New York musician Matt White's career could be a case study for what's becoming a new model for music industry success, one that's defined by social networking sites and product placement. After building up some 50,000 page views on MySpace, White caught the attention of Gef-fen Records, where he signed in 2006. Since then, he's released an EP and a full-length and managed to place songs on “One Tree Hill,” “Laguna Beach” and the “Hills.” Now, he comes to Juanita's on the Gap-sponsored “Vote for Love” tour. (He's stopping at Gap stores along the way and there's apparently a voucher for a free T-shirt concert-goers can get). It hasn't hurt his ascension that he's got a big Vidal Sassoon-style coif, music-video-star good looks and a vocal range smooth enough to give John Mayer nightmares. Here's betting lots of local ladies have a special place in their heart for him and his breezy lite rock. Fresh off a tour opening for Robert Plant and Alison Krauss, acoustic performer Sharon Little opens this concert with Matt Macklegan.

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