Monday To-Do: Snoop Doog | Rock Candy

Monday, May 4, 2009

Monday To-Do: Snoop Doog

Posted By on Mon, May 4, 2009 at 9:24 AM

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SNOOP DOGG
8 p.m., Village. $39.50-$40.

So let's recap. With a laconic drawl and a knack for a hook, a 20-year-old Snoop Doggy Dogg rides Dr. Dre's P-funk-inspired beats to massive fame, first on “The Chronic” in 1992 and then, a year later, on “Doggystyle,” which is the first ever debut album to enter the Billboard charts at No. 1. Then, several bad things happen. He's charged in connection with a drive-by. Suge Knight starts to trip. 2pac dies, signally the beginning of the end of gangsta rap. So what does Snoop Dogg (no longer Doggy) do? Well, first he directs a porno, makes several forgettable albums with Master P and stars as Huggy Bear in the “Starsky & Hutch” remake. But then begins what might be called Phase Two of the commoditization of Snoop Dogg. In between releasing really catchy singles — “Drop It Like It's Hot” and “That's That” —  he manages to turn himself a kind of avuncular cartoon of gangstadom. Through really broad exposure and charm. In four years, he appears on “The Martha Stewart Show,” the Bollywood film “Singh is Kinng,” at the Country Music Awards in a cowboy hat and on his E! reality show, “Snoop Dogg's Father Hood,” where he renews his vows with his high-school sweetheart wife and teaches his kids about the birds and bees during a video shoot for his song “Sexual Eruption.” And now he's coming here!

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