Signal Media responds to Heartbeat 106.7 feedback: Not about 'playing great music' | Rock Candy

Tuesday, August 18, 2015

Signal Media responds to Heartbeat 106.7 feedback: Not about 'playing great music'

Posted By on Tue, Aug 18, 2015 at 10:11 AM

click to enlarge heartbeat2.jpg

There has been an overwhelming response to the loss of Heartbeat 106.7 FM since the station changed formats last week, renaming itself 106.7 The Ride and shifting to a New Country format. As we noted Friday, a Facebook group had been started in protest, "Bring Back Heartbeat 106.7." When I spoke to program director Mike Kennedy, he seemed unconcerned about this perspective — noting that the group had only "58 likes." Over the weekend, however, the group approached 500 likes, as more former fans learned of the change. Steve Jonsson, the president of Signal Media, decided to respond yesterday, addressing Heartbeat fans directly and explaining the company's reasons in more detail. Unusually candid in its admission that the station's business model depends "not on playing great music but on reaching enough people so that the advertisers notice and decide they want to get their message out to those listeners," the note is worth reading in full:

To our valued Heartbeat listeners….We do hear you and we are honored to find that there are so many people in the community who were passionate about our station.

Heartbeat began on July 19, 2011. For four years we put our time, sweat, money and creativity into making Heartbeat the very best R&B radio station in the country.

You may have noticed that Heartbeat evolved over those 4 years. We started by emphasizing “Old School” and we played a lot of hit oldies that were favorites from the 60’s and 70’s. We found that we were not getting the amount of listeners we needed to be profitable.

Next we tried updating the music and put in more songs from the 80’s and even some from the 90’s. That helped a little and we even broke into the top 10 stations in the market, but just barely.

Then we stopped growing. Ratings and revenue hit a wall and did not move. We knew that we had a large group of loyal listeners, but if Heartbeat did not grow, the station as a business would not pay for itself.

The harsh reality is that people’s jobs and paying the bills depend not on playing great music but on reaching enough people so that the advertisers notice and decide they want to get their message out to those listeners. As good as Heartbeat was, it did not have enough loyal listeners to make the advertisers commit their advertising budgets to the station.

Signal Media is a local company with an amazing group of dedicated people who work tirelessly to bring quality entertainment to Central Arkansas. Our management team has an obligation to those employees to make the right decisions so that the company can thrive and be successful.

We understand your disappointment over losing a great radio station and we share it. We wanted all of you to know that the decision to change the format on 106.7 was out of necessity, not just done on a whim.

Thank you for your support and we hope that you will enjoy one of our other stations if you are not a fan of New Country music.

Steve Jonsson

President

Signal Media of Arkansas

Tags: ,

From the ArkTimes store

Favorite

Comments (10)

Showing 1-10 of 10

Add a comment

 
Subscribe to this thread:
Showing 1-10 of 10

Add a comment

More by Will Stephenson

  • A Q&A with Peter Guralnick

    On writing biographies, Elvis, Charlie Rich and more.
    • Apr 14, 2016
  • Ruthie Foster comes to South on Main

    Also, Mumford and Sons at Verizon, 29th Annual Ozark UFO Conference in Eureka Springs, Fantastic Cinema and Craft Beer Festival at Riverdale and Melanne Verveer at the Clinton School.
    • Apr 7, 2016
  • Goodbye to all that (Arkansas edition)

    What I'm trying to say is that I'm quitting the Arkansas Times — this is my last week — and not because I hated it, but because I loved it so much.
    • Apr 6, 2016
  • More »

Readers also liked…

  • Federal judge wants John Goodson to explain class action maneuvering

    A show-cause order filed Monday by federal Judge P.K. Holmes of Fort Smith indicates class action attorney John Goodson has some explaining to do about the move of a class action complaint against an insurance company from federal to state court with an instant pre-packaged settlement that has been criticized as a windfall for Goodson.
    • Dec 22, 2015
  • Judge anticipates punishment of lawyers in Fort Smith class action case

    Federal Judge P.K. Holmes of Fort Smith issued a 32-page ruling yesterday indicating he contemplates punishment of 16 lawyers who moved a class action lawsuit against an insurance company out of his court to a state court in Polk County after a settlement had been worked out.
    • Apr 15, 2016
  • John Goodson and others add lawyers for hearing on forum shopping

    Lawyers facing federal court sanctions for forum shopping a class action insurance case have brought in new legal guns from out of state to fight potential sanctions.
    • May 26, 2016

Most Shared

  • So much for a school settlement in Pulaski County

    The Arkansas Democrat-Gazette's Cynthia Howell got the scoop on what appears to be coming upheaval in the Pulaski County School District along with the likely end of any chance of a speedy resolution of school desegregation issues in Pulaski County.
  • Riverfest calls it quits

    The board of directors of Riverfest, Arkansas's largest and longest running music festival, announced today that the festival will no longer be held. Riverfest celebrated its 40th anniversary in June. A press release blamed competition from other festivals and the rising cost of performers fees for the decision.
  • Football for UA Little Rock

    Andrew Rogerson, the new chancellor at UA Little Rock, has decided to study the cost of starting a major college football team on campus (plus a marching band). Technically, it would be a revival of football, dropped more than 60 years ago when the school was a junior college.
  • Turn to baseball

    When the world threatens to get you down, there is always baseball — an absorbing refuge, an alternate reality entirely unto itself.

Most Recent Comments

  • Re: Riverfest calls it quits

    • The beauty of Riverfest is they do a post mortem each year that is brutally…

    • on July 18, 2017
  • Re: Riverfest calls it quits

    • One of my responsibilities in military club management was to stage or support large events…

    • on July 18, 2017
  • Re: Riverfest calls it quits

    • "We the board actually considered making Riverfest less shitty, but after careful deliberation it was…

    • on July 18, 2017

Blogroll

 

© 2017 Arkansas Times | 201 East Markham, Suite 200, Little Rock, AR 72201
Powered by Foundation