C.A.T. has PR advantages other stations don’t have in sudden channel move | Street Jazz

Monday, November 29, 2010

C.A.T. has PR advantages other stations don’t have in sudden channel move

Posted By on Mon, Nov 29, 2010 at 9:48 AM

Did you ever expect a corporation to have a conscience, when it has no soul to be damned and no body to be killed? - Lord Thurlow, 18th Century English lawyer

Well, now that the third channel move for Fayetteville’s public access station in 30 years is uponus (from Channels 4 to 8 to 18 to 218) it is interesting to see Cox put the corporate spin on the subject.

“ . . . the end result will truly provide a better customer esperience,” proclaims Cox Cable vice-president Janet Barnard in a news release. Yet Jones TV, which Cox Cable has long subsidized, will stay put in its present position.

So while you may have the advantage of having moire viwers, you have the disadvantage of folks not getting the memo, so to speak, and thinking the PEG (Public, Education and Government Channels) are MIA from their channel line-up in Fayetteville.

Plus, of course, if you have basic service, you now have to plug a coaxial cable directly into your television set if you want to watch the channels.

Community Access Television, the Government Channel, and the Education Channel will have to spend some money (some of which Cox should fork over) to to pay for advertising during the channel moves.

Some stations across the United States have reported substantial losses of revenues as the result of such channel moves. Still, there is a bright side for C.A.T. Unlike the Government Channel and UA TV or even the Fayetteville School District’s channel, C.A.T. has a PR weapon in its arsenal that the other stations do not possess.

Most of C.A.T.’s programming is made by people in the community, who are more than capable of promoting their programs far and wide, be it through press releases, list-servs, word of mouth, Facebook, or any of a number of other ways that the other stations do not have at their disposal.

By promoting their individual shows, they also help to promote the station. After all, if folks like what they see once, they invariably turn C.A.T. on again, just to see what is on.

And - unlike the Government Channel and the educational channels - this advertising mostly all free. The other stations pretty much have to fork over cash to advertise.

Over the last few years more and more public access producers across the country have become more adept at promoting their shows. Now, more than ever, they need to master the art of self-promotion.

After all, what good is a sundial if it sits in the shade?

******

Thank God Jones TV doesn’t have to suffer!

Well, thank goodness our friend in the Digital Age has seen fit to leave Jones TV at its present location on the dial. Imagine the outcry in if folks hadn’t been able to find such fine locally produced programming as The Beverly Hillbillies. Hogan’s Heroes, The Lucy Show. Bonanza and The Big Valley? Oh, wait a minute . . .

There is a delicious irony in the fact that the station which has the least overall community involvement, Jones TV, is untouched by the Cox tsunami.

The stations affected by the move - Community Access Television, Fayetteville Government Channel and UA TV - will survive the channel move, with most viewer loyalty intact, though I’m not sure if the cable behemoth realizes that it is only because of these channels that a lot of folks have actually stuck with Cox, when their choices are increasing?

*****

Quote of the Day

The professional politician is one of the mysteries of American life, a bundle of paradoxes, shrewd as a fox, naive as a schoolboy. He has great respect for the people yet treats them like boobs, and is constitutionally unable to keep his mouth shut. - James Reston

****

On the Air: Secure Arkansas

Warren Phillips of Secure Arkansas will be my guest this week.

Phillips is the State Coordinator Property Rights Legislation for Secure Arkansas, which describes itself as a “grass-roots organization” which has sought to prevent illegal aliens over the age of 14 from receiving public funds such as Social Security, Medicare, Medicaid and other public assistance.

The group is also heavily invested in the “property rights” movement, claiming that Arkansas (as well as the rest of the United States) is following rules laid down by the United Nations.

According to the Mission Statement of Secure Arkansas, their reason for being is:

We shall ensure our Government adheres to the Constitution. We will promote Free Market Capitalism, Responsible Government Practices, Fiscal Accountability and the Protection of Personal Property, Civil Liberties, and State Sovereignty.

In April, two of the officers Secure Arkansas filed a lawsuit challenging the constitutionality of the federal health care law.

Show days and times

Monday - (7pm)
Tuesday - (noon)
Saturday -(6pm)

C.A.T. is shown on Channel 18 of the Cox Channel line-up in Fayetteville.

Those outside the Fayetteville viewing area can see the program online at:
http://www.catfayetteville.org/

Programs online are shown in “real time,” meaning that they are shown at the same time as they are shown on C.A.T.


rsdrake@cox.net

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